London: Actress Jane Fonda, now aged 68, has been chosen as the new face for anti-ageing treatments by global cosmetics house, L’Oreal.

Although she now warns against cosmetic surgery she had admitted to going under the knife to get rid of wrinkles and eye bags.

The veteran star has signed a $700,000 deal with the company whichconsiders herself to be perfect for endorsing the product.

Fonda said: “Somebody’s got to give a face to getting old. I’m going to try and organise other women in my profession and my friends to say no to the duck lips and getting rid of the wrinkles.”

Fonda, who recently posed for a magazine cover without make-up, wants to encourage more natural beauty in Hollywood.