New research reveals that one third of British women over the age of 30 suffer from LAI (light adult incontinence) in the UK. LAI is on the increase, but as women are too embarrassed to seek help it remains one of the last female medical taboos.

As someone who has experienced light adult incontinence after the birth of her fourth child, recent Celebrity Big Brother Winner Ulrika Jonsson has spoken out about the medical taboo, whilst encouraging other women to feel confident enough to seek help for sensitive bladder problems.

Contrary to popular belief, LAI affects women of all ages and is not a problem specific to the older generation. In fact LAI is often triggered by child birth (over 30% have it after 3 months and over 40% six years after having a child). This condition is therefore an issue for women in their 20s, 30s and 40s. Women often suffer in silence falsely assuming that they are powerless to help themselves. However, many of these millions of women can be helped by getting advice on preventing and managing LAI, and by taking simple steps to improve it there is a 70% success rate.

Even in 2009, over half (53%) of those affected say they find LAI too embarrassing to discuss. The stigma surrounding incontinence means it is not talked about more widely and women are too embarrassed to come forward despite the impact it has on their self-esteem, confidence, stress levels and sex lives.

For further information and advice on Light Adult Incontinence you can visit www.alwaysenvive.com.