London:A new scientific discovery, the fruit of 10 years research into understanding skin ageing, has resulted in the creation of a new generation cream.

Vichy LiftActiv Derm Source the skin cream that has been dubbed by the press as a ‘wrinkle cream first’ targeting the skin’s ageing process went on sale in Britain last week, following a wave of media and consumer interest in the product ever since scientific research on its breakthrough formulation was revealed at the beginning of the year.

The breakthrough, backed by rigorous scientific testing and independent analysis, with the findings published in various medical journals such as PLoS ONE*, has seen scientists identify the key role of papillary fibroblasts in the Derm Source (also known as the papillary dermis), in the production of collagen fibres which keep the skin plump and elastic.

Taking its lead from the expert and scientific methodologies used in the pharmaceutical industry, researcher’s trialled 50 different compounds to identify the most effective ingredient to specifically target the Derm Source and actively stimulate the production of collagen fibres and through this testing, identified Rhamnose, a derivative of the Silver Birch Tree and Cat’s Claw (Uncaria) as the clear winner.

The product containing this active ingredient is called LiftActiv Derm Source by Vichy. It has been tested on 800 women, 40% of which have sensitive skin and there have been 6 clinical tests carried out plus 2 in vivo studies.

Dermatologists found a measurable decrease in the five leading types of wrinkles in the areas tested (face and neck).

Watch our video below to see how the product works and how the experts predict it will revolutionise the skin care industry.