So Elixir goes off to London Zoo for the 2014 launch of a global charity initiative started by City fund manager and former Tory party treasurer Lord Stanley Fink.

The Movement is the umbrella name for this project which raises funds and awareness for The Global Charity Trust and its hundreds of benefiting charities, many of which are focused on health and the elderly.

A Global Party goer with a flower dress

It all began in 2011 when global luxury business were invited to reach their philanthropic goals on a daily basis, throughout the year, by giving a small part of their revenues to help achieve better lives for people across the world.

To be part of THE MOVEMENT businesses simply agree to donate a fixed amount to The Global Charity Trust, per sale of a selected item or service.

Consumers simply choose to purchase items or services where a The Movement icon is displayed and by doing so trigger a charity donation from the business. There are no joining fee or additional costs to be part of this inspiring international campaign.The Global Party is the worlds largest invite-only VIP charity event and is growing annually in its philanthropic reach.

This year the Global Party announced its agenda at a VIP event held in a marquee in London Zoo – there will be a series of events to raise money and awareness this year, focusing on 360 international cities throughout September.

A wild boar at the Zoo

The money raised goes to the Global Charity Trust which supports charities focusing on health, the elderly, education, the environment, children, the arts and animal welfare.

Find out more here www.theglobalparty.com

And hear what Sir Stanley had to say at the party on Thursday 22 May in this video: