Seven out of 10 women said that felt they looked on average five years younger until they reach the age of 45. One in 10 said they felt 10 years younger.

The poll of 2,000 women aged between 30 and 60 also found that eight out of 10 woman felt that good genes are a major factor in maintaining youthful skin as we age.

The new study conducted by  Lancôme Génifique, the signature anti-ageing range, ‎ asked women across the UK about their views on beauty and ageing.

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Half of the women interviewed said they were concerned about ageing and how old they look.

And worries about ageing start early on in life: 37% said they were anxious about turning 30 and 10% were worried about looking old in their 20s.