London: Ageing men should start munching carrots if they want to attract the opposite sex and turn back the clock.

According to new research by scientists at the universities of Glasgow and Exeter animals use the pigments in carrots to make themselves more colourful to attract mates.

Although many ageing men try to brighten themselves up by buying loud shirts, brightly coloured sports cars and motorbikes, and generally trying to make themselves more ‘interesting’.

Invariably, this fails miserably every time. So perhaps it’s worth taking a trip to your local green grocers to buy half a hundredweight of gnarled root vegetables?