UK fragrance retailer, The Fragrance Shop has announced that it is to launch a brand new club aimed at offering fragrance lovers samples and details on the latest fragrance launches, plus exclusive discounts, allowing members to keep their fragrance wardrobe up-to-date and make big savings too.

Each quarter members of the Discovery Club receive a special Discovery Club Box – similar to the one pictured above –  direct to their door, containing five samples of the very latest fragrances, information cards and exclusive money off vouchers.

Club members are invited to try out the latest fragrances and share with their friends and family. Information Cards provide Club Members with the background on the fragrances as well as all the notes and tones that go into creating the overall scent.

The Discovery Club offers fantastic value with subscription costing just £5 per issue, with 4 issues per year. Each Discovery Box contains more than £7 worth of fragrance as well as vouchers for £5 off each featured fragrance, meaning £25 in total savings. The Discovery Club member is welcome to use as many of the five vouchers of specific fragrances as they like and even free to share them with friends and family.

The Discovery Club membership places are limited and so those interested are encouraged to sign up early to avoid disappointment. Members are free to cancel their membership at any time.

The Fragrance Shop Managing Director, Nigel Lawmon commented “The Discovery Club is an exciting new scheme that is aimed at those who have a real love and passion for fragrances.  Consumers are increasingly viewing fragrance as a fashion item and have a desire to change with the season; as a result we’ve seen purchases of new fragrances accelerate right across the UK in the past 3 years. The Discovery Club is designed to make it easier for these customers to get their hands on the latest fragrances, trial them at their convenience and save money at the same time”.

The first Discovery Club Box is due out in October containing five of the latest female fragrances.  Customers can sign up to the Discovery Club from September at www.thefragranceshop.co.uk/discoveryclub and in-store from October.  Plans for a male Discovery Club Box are in progress with an expected launch date of early 2013.

Sign-up for your Discovery Club Box at www.thefragranceshop.co.uk

The Fragrance Shop offers designer, celebrity, and newly released fragrances from the world’s finest houses, including perfumes, eau de toilettes, aftershaves, and splashes by popular brands such as Gucci, Paco Rabanne, Hugo Boss, Armani, Dolce & Gabbana and many more.