Oriflame Cosmetics has embarked on another first in its forty-five year history by collaborating with Hollywood actress Demi Moore. More by Demi is one of the brand’s most premium collections and will consist of a selection of exquisite make-up, luxurious hair and body care, delicate fragrances and elegant accessories and jewellery, all tailor made for the modern woman.
Demi Moore, known for her outstanding roles in Hollywood blockbusters, including Ghost and Charlie’s Angels, has transformed herself from humble beginnings into a sophisticated world-famous celebrity. A true Hollywood starlet, throughout the decades her roles have encapsulated strong and modern women and she has become a true inspiration and style icon for women today.
The fairy tale inspired collaboration sees her transformed into an enchanting Snow White, captivating Red Riding Hood and a dazzling Cinderella, bringing out a mesmerising new side to the talented actress.
Demi says, “It was so exciting to team up with Oriflame and together we’ve created indulgent beauty products and on-trend sophisticated accessories that every woman will adore. As an actress, I absolutely loved playing the fairy tale characters and hope that women everywhere can be the star of their own fairy
tale!”
The range of products will launch over the next four months with the first items going on sale on October 20. They include an Eau de Parfum, Shower Cream, Body Butter, Hairspray and Handbag:
The More by Demi Eau de Parfum has been created by perfumer Fabrice Pellegrin and contains a blend of Tahitian ylang-ylang, elegant jasmine sambac and creamy sandalwood in a bid to capture
the actress’s incomparable glamour and sophistication.The perfume’s shiny golden bottle and matching cap were inspired by an elegant clutch bag appearing in Hollywood galas, and is both innovative and modern, yet also classy and premium.
50 ml RRP £30.95
The More Body Butter is a velvety yet non-greasy, extra nourishing body butter which melts into your skin, leaving it delicately scented. 200 ml. RRP £7.95
The More Shower Cream delivers a magical dose of Hollywood and aims to pamper with a rich, creamy foam and beautiful scent. Skin is left feeling wonderfully fragrant and soft for the perfect movie star moment.200 ml. RRP £5.95
The More Hairspray Brilliant Shine helps create the perfect Hollywood finish. Special shine agents give hair glorious, luminous shine with amazing long-lasting hold. 150ml. RRP £6.95
The More Bag is a luxurious black faux leather hobo bag which features a braided shoulder strap and tasselled detailing. It also includes a mobile compartment, zip pocket and zip closure. RRP £24.95
The products will be available to purchase in the UK from 20 October onwards at www.oriflamestore.co.uk or through Oriflame’s nationwide network of Consultants. To find your nearest Consultant visit www.oriflame.co.uk.
The next set of products from the collection will launch on November 10 and include further accessories and a body spray. The final part of the collection – a range of make-up products – will launch on January 19 2013.
About Oriflame
Established in 1970, Oriflame UK is a franchise of the international beauty company which sells direct in more
than 60 countries worldwide. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through around 3.5 million independent Consultants, generating annual sales exceeding €1.5 billion. Oriflame offers a unique business concept – Make Money Today and Fulfil Your Dreams Tomorrow™.
Respect for people and nature underlie Oriflame’s operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation.
Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.
For further details about Oriflame UK Ltd visit www.oriflame.co.uk
Official Twitter Account @OriflameUKLtd
