Tag Archives: teeth

Brits spend more time cleaning their cars than teeth

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New research shows that millions of UK adults are seriously unaware of effective preventive tooth care. The survey, commissioned by Denplan, backs up recent research from Citizen’s Advice which shows millions of adults cannot access an NHS dentist – indicating a ticking time bomb for the already over-stretched British healthcare system.

Denplan’s survey of the nation’s tooth care habits showed a worrying lackadaisical attitude, with only 61 per cent of respondents bothering to brush their teeth twice a day, preferring to get the toothbrush out only once (31 per cent). Men were also the worst offenders, with 36 per cent of them brushing just once a day, and 70 per cent of women brushing twice a day or after every meal.

Dentists unable to educate

The reasons for this blasé attitude was largely down to ignorance of what a positive impact brushing twice a day has on tooth and gum health. Of those respondents who don’t brush their teeth twice a day, 32 per cent thought it wasn’t necessary or had the opinion that brushing once was better than not brushing at all (22 per cent). A worrying 19 per cent stated that they simply couldn’t be bothered to brush twice.

Steve Gates, Managing Director at Denplan, comments: “We do believe that much of this unawareness of oral hygiene is symptomatic of the fact that people increasingly have less access to dentists. Dentists provide vital after-care advice and help to educate patients on how to avoid serious problems.

“Some of our other recent research shows that 34 per cent of private dental patients visit a private dentist because they can’t find an NHS one. The current situation has a particular impact on low income households where going private may not be considered an option. As a result, for many the health of their teeth is not a priority which is stacking-up health issues for the NHS purse strings when emergency dental care is required.”

More time spent washing the car

Almost three-quarters (72 per cent) of all respondents who brush their teeth don’t spend enough time on each brush, brushing for less than two minutes – the minimum recommended time to spend brushing your teeth.

“Our respondents said that they don’t have the time to brush their teeth twice or more times a day. But, only four minutes a day is needed to help you avoid any nasty dental problems that could mean pain, anti-social smelly breath or even losing some teeth. As adults, these are the only teeth we are ever going to get so, its frustrating to see people dedicate more time cleaning the car or putting their make-up on,” continues Gates.

Tooth rot

The research also indicated that there is still a huge gap in understanding what foods cause tooth decay. More than a third of respondents don’t know what the primary cause of tooth decay is with 37 per cent citing reasons such as ‘plaque’ and ‘lack of calcium’, rather than the number one tooth rotter – sugar.

From the research results, it was no surprise that 60 per cent of respondents had suffered dental-related problems in the last twelve months.

Of these, nearly twice as many men (21 per cent) than women (12 per cent) did nothing about it, whereas 87 per cent of women proactively consulted a dental professional or enhanced their oral health regime.

The research also showed that women (36 per cent) were better at flossing than men (21 per cent). With, 32 per cent of men also saying that they didn’t use any other types of dental product such as mouthwash, floss, mints or chewing gum, that means there are a lot of frogs to kiss.

Find out more about Denplan www.denplan.co.uk

Denplan Ltd., part of the AXA Group, is the UK’s leading dental plan provider with an approximately 80% market share. Denplan has more than 6,500 member dentists nationwide (around a third of General Dental
Practitioners) and over 1.8 million registered patients. The company was established in 1986 by two dentists who pioneered the concept of dental payment plans. Today Denplan provides a range of plans for adults and children, enabling patients to spread the cost of their dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life.

Denplan Care: all routine and restorative care + worldwide dental A & E cover

Denplan Essentials: routine care only + worldwide dental A & E cover

Plans for Children: routine and other agreed care + worldwide dental A & E cover

Denplan Emergency: worldwide dental A & E cover only

Denplan Enhance: interest-free patient loans of £250 – £25,000 for dental treatment

Company Dental Plans: company funded, voluntary and flexible benefit schemes

Denplan also provides a range of professional services for its member dentists, including the Denplan Quality Programme, Denplan Excel accreditation programme and Denplan Training.

Patient enquiries telephone: 0800 401 402

Dentist enquiries telephone: 0800 328 3223

About the survey
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,974 adults. Fieldwork was undertaken between 11th – 14th January 2008. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Lumineers – the new way to transform your smile

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LUMINEERS® by Cerinate® porcelain veneers is the pain free, non-invasive cosmetic dental treatment which will transform any smile into a whiter, brighter, full-on beam and enhance your appearance.

LUMINEERS was developed by the California-based corporation Den-Mat and is now available for the first time in the UK. LUMINEERS are as thin as a contact lens and are bonded to the front of the teeth – so a stunning new look can be created – with only two visits to the dentist. This treatment is ideal for misaligned, misshapen, stained, discoloured or widely spaced teeth without the need to grind down healthy tooth structure. It can even cover existing crowns or bridgework.

A patient pictured before is shown on the right and after treatment below.

Lumineers are available from approved cosmetic dentists who assess your suitability. LUMINEERS do not require the removal of sensitive tooth structure and no temporaries are needed. A unique set of LUMINEERS are then created and fitted to the front of the teeth without the need for injections. Once they approve their look and feel.

LUMINEERS are permanently bonded, and will look natural and feel comfortable right from the start.

LUMINEERS are made from Cerinate porcelain and will be made to match existing teeth. They can be cared for and treated as normal using a regular brush and non-abrasive toothpaste.

These permanent porcelain veneers are clinically proven to last up to 20 years with no need for drilling; LUMINEERS can disguise and strengthen unattractive teeth. A LUMINEERS smile also offers instant teeth straightening and looks completely genuine.

Appearances are always improved with an enhanced smile and having a bright and confident beam is the key to feeling and looking great. With LUMINEERS anyone can be confident that their smile is one to be proud of – change smiles and see how it can change lives!

For more information, please visit: www.lumineers.com or contact DKAP International on 0800 028 0155.

How to get healthier gums and teeth – The Orbit Complete Guide

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The temptations of the festive season usually leave many of us in need of some New Year revitalisation. All the excesses of the party season often means starting a diet and exercise plan to help us look and feel slimmer, fitter and healthier.

But it’s not just a fitter and healthier body we should be concerned with – our teeth may also need some TLC. A month of consuming seasonal specialities means they may spend more time exposed to the consequences of sugar and carbohydrates, which is worsened by occasionally falling into bed after many a Christmas party without cleaning our teeth.

The good news is, by following our guide; both your mouth and midriff can get into great shape.

Top Tips for a healthy body and smile

A healthy mouth means a healthy body – doctors have already established link between gum disease and other medical problems. So a clean and healthy mouth can therefore improve your overall health.

When eating for a healthy mouth, there are important considerations – like eating nutritious meals, being aware of the amount and timing of consuming sugars and carbohydrates, and maintaining good oral hygiene after meals and snacks.

The key to a healthy, balanced diet and lifestyle are eating the right amounts of a variety of foods, and being physically active. To help us eat well, the Food Standards Agency recommends that we choose foods from each of the five major food groups: breads, cereals, and other grains; fruits; vegetables; meat, poultry and fish; and milk, cheese and yogurt. An adequate supply of nutrients from all five food groups promotes healthy teeth and gums as well as a healthy body.

Eating foods that contain sugars and carbohydrates of any kind can contribute to tooth decay, if left unchecked. And foods you least expect contain sugar, however, they shouldn’t be removed from our diets because many of them contain key nutrients and these foods also add pleasure to eating.

Healthy foods for teeth

Get some juicy gossip – drinking fruit juices and smoothies as part of a New Year ‘renewal” can help to boost vitamins, and are okay for your teeth if you pay attention to your oral care – check out our mouth and teeth MOT tips below.

Protective foods – some foods help protect against tooth decay. For example, hard cheese increases the flow of saliva. Cheese also contains calcium, phosphate and casein, a milk protein, which protects against demineralization. Finishing a meal with a piece of cheese helps counteract acids produced from carbohydrate foods eaten at the same meal. Milk also contains calcium, phosphate and casein, and the milk sugar, lactose, is less cariogenic than other sugars.

Know your carbs – most nutrition panels on food labels give values for carbohydrates, including a breakdown of sugars and starches. Read the labels and choose wisely to meet your energy and nutrient needs.

Chew on it

After a meal or snack, one of the easiest ways to help prevent the build up of plaque and eventual tooth decay is to chew sugarfree gum such as Orbit Complete™ after eating and drinking. That’s because the action of chewing stimulates saliva production – nature’s very own ingredient for getting rid of harmful acids in the mouth.

Saliva works its magic in three ways. First, it helps to dilute and wash away food and other debris left in the teeth and mouth after eating. Then it helps to neutralise the acids in the mouth. And as if that wasn’t enough, the calcium, phosphate fluoride, and hydroxyl ions in saliva helps to protect against early damage of tooth enamel.

Plus, chewing sugarfree gum is a great way to freshen your breath after eating, and as an added bonus, chewing also keeps your mouth busy so you won’t be tempted to go back for seconds, or snack on your favourite nibble after your main meal – all good news if you’re trying to manage your weight and keep teeth healthy.

Mouth and teeth MOT

§ Choose your toothpaste wisely – Always make sure your toothpaste contains fluoride to help to strengthen and help protect the teeth

§ Use a new toothbrush – Replace your toothbrush every three months or sooner if the tufts have become worn or splayed

§ Make a dentist appointment – If you do not visit your dentist regularly, make an appointment -the dentist can tell you how often you should have a check-up.

§ Chew sugarfree gum– Chewing sugarfree gum such as Orbit Complete™ as recommended by the British Dental Health Foundation has been clinically proven to help prevent the build up of plaque on teeth and to help to keep your teeth healthy, clean and fresh after meals and snacks

§ Floss and use mouthwash – To clean the areas that your brush may not be able to reach, dental floss and special brushes clean in-between your teeth. Using mouthwash can also help to freshen breath and kill bacteria.

For further information British Dental Association www.bdasmile.org; British Dental Health Foundation www.dentalhealth.org.uk; British Dental Hygientists’ Associationwww.bdha.org.uk; Wrigley’s Orbit Complete™ www.betteroralhealth.info; Wrigley www.wrigley.com/Wrigley

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Londoners spend most on cosmetic dentistry

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Londoners spend more on cosmetic dentistry than those living in other parts of the UK, according to a survey of 2000 people by Mintel for the British Academy of Cosmetic Dentistry.

The country was split into five regions- Scotland, Midland and Wales, North, South and London- and the survey examines the difference between each region’s attitude towards smiles and oral health.

Regional Highlights:

Scots Show Off Their Smile, Shun Cosmetic Treatment

Only 14% of Scottish respondents conceal their smile in photographs, compared to the national average of18% of people hiding their teeth in photos.
Two-fifths (40%) of the Scottish population claim to always smile in photographs, compared to only one-third (32%) of the nation doing so.
Only a quarter (27%) of Scottish people are concerned with the look of their teeth, lower than the national average and the lowest among all regions
Only 29% of Scots feel people are ‘judged by their smile’, compared to 44% of Londoners
With Scots being the most likely to show off their smile, it’s not surprising they are the least likely to invest in aesthetic dental treatments: only 1/3 (35%), the lowest among all regions, believe cosmetic dentistry can improve their smiles.

The North Follows London Trends

Over a quarter (26%) of those in the North have had cosmetic dentistry, not far behind the 28% of Londoners who splurged on cosmetic dentistry procedures.
Almost half (47%) of Northerners feel that cosmetic dentistry can improve their smile, compared to only 35% of Scots (how does it compare with the national average?).

Midlands and Wales Want Better Smiles

Those from Midlands and Wales are most likely to conceal their teeth in photographs, with 20% of the population hiding their gnashers from the camera – compared to Scotland where only 14% conceal their teeth in photos and the rest of the country, which averages around 18%.
Therefore, it’s not surprising that only 27% of people living in Midlands and Wales will always smile in photographs, compare to the considerably higher national average of32%. Also the lowest percentage of people among all regions.
Those living in Midlands and Wales were the region most likely to believe a better smile begets more success in their life and career, with 28% claiming so.
Perhaps because of these concerns, people from the Midlands and the Welsh are most likely to visit the dentist regularly, with 55% of them doing so.

Londoners Love Cosmetic Dentistry

Londoners were the most likely to have cosmetic dentistry done, with a higher than average (28% vs. the average around the country, 24%) of them claiming to have done so.

Londoners were also more likely than average to request white fillings:17% of people in the area have chosen this form of treatment, which is much higher than the national average of12%. Veneers was the second most popular treatment among Londoners with 11% having the treatment done, also much more than the national average of only 8% of people having the treatment.
Coincidentally, Londoners were the most likely to believe that ‘people are judged by their smile’, with over two-fifths (44%) of London believing so.

The South Stick To The Natural Smile

Only one-fifth (20%) of southerners believe that people with an ‘attractive’ smile are more confident, which is much less than Londoners (27%) and lowest among the entire country.
This can explain why less than one-fifth (18%) of those in the South have had cosmetic dentistry, much less than the national average (24%) and the least among all other regions

Dr David Bloom, Dentist and President of the BACD says:

“The public’s attitude towards smiles and oral health differs tremendously depending on the region. Those in London and the North are more open to the possibilities of cosmetic dentistry, while those in the South are happy with their natural smile. The most positive fact is that every region has at least 50% of people visiting the dentist regularly, which proves that the nation as a whole is aware of the benefits of improved oral health.”

National highlights:

A third of the population (32%) say they are ‘concerned by the look of their teeth’
Approximately one fifth of people (18%) ‘usually conceal their teeth in photos’, including 19% of men and nearly a quarter of both 18-24 and 25-34 year-olds
Only one in four people agree with the statement ‘I like my smile and would not change it’, and in fact, less claim to ‘always smile in photos’ than last year – down to 20% from 27%

Over half of the representative sample now claims to visit their dentist regularly, a rise of 5% on last year(53% up from 48%)

Nearly 60% of women visit the dentist regularly, above average and significantly more than men do – only 46% of males visit the dentist regularly
Women are more inclined to believe a nice smile indicates a warm personality, whilst men consider it begets more success in life
Over a quarter (27%) continues to believes that cosmetic dentistry can improve quality of life

About the BACD
The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 800 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals. For more information please visit www.bacd.com

Jennifer McGarrigle

Account Executive

Toothplace – City of London

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25% discount on Luxury High Gloss Diamond PolishNormal cost of this would be £80.
Toothplace, 18-20 Cullum Street, London EC3M 7JJ
Tel: 0207 929 1462
www.toothplace.co.uk

Toothplace is a refreshing new idea. It’s the first place you can walk in and have your teeth cleaned and polished by a professional dental hygienist whenever you like. If you don’t have much time to spare, Toothplace can fit you in during your lunch break or even when you’re passing by for the convenient way to make you smile!

Get fresh for the Party Season – win a complete oral hygiene kit worth £70

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Win an Oraclens Mouth Freshening kit containing natural ingredients worth £70!

The kit includes: Mouthwash; Toothpaste; Citrodent Oral Spray;Powerfloss; Toothbrush; Pocket Set AND Handy ‘finger-held’ sized interdental brushes; Tongue cleaner and a Floss mounted toothpick R.R.P £70

Simply email us at readeroffer@elixirnews.com with your name and address, stating Oraclens in the email heading. Competition closes on 15 December 2007. No cash equivalent is being offered and the Editor’s decision is final.

ABOUT ORALCLENS – THE COMPLETELY NATURAL MOUTHWASH

For the health conscious amongst us, Oraldent, the oral care specialist, has created the very first completely natural range of mouthwash and toothpaste, OralClens Natural. Effectively fighting bacteria and tasting great, OralClens Natural offers you the healthy way to ensure optimum oral hygiene and lasting fresh breath all day – the completely natural way.

With the average woman absorbing up to five pounds of chemicals every year through the use of cosmetic products, the time has come for consumers to look to more natural products that will not compromise our health. Sodium Lauryl Sulphate (SLS), which originally was used as an industrial degreasant and floor cleaner, is commonly found in almost all toothpastes acting as a foaming agent. SLS has been proven as a skin irritant, but it can also cause recurrent mouth ulcers in 1 in 4 of the population. OralClens Natural toothpaste contains no SLS and is completely free from all other synthetic products.

Sodium Benzoate is a synthetic preservative commonly found in fizzy drinks, but can also be a key ingredient in mouthwashes, even though recent studies suggest a link to DNA damage. Once again, OralClens Natural mouthwash contains no sodium benzoate; it is also alcohol free and so is kinder and gentler on your mouth and gums and suitable for all the family.

Oralclens Natural mouthwash and toothpaste is instead based on Citroxx, the powerful organic anti-bacterial agent already used widely in the food preparation industry. Citroxx is a clinically-proven natural anti-bacterial containing bioflavinoids enhanced with fruit acids extracted from the pith of oranges.

OralClens Natural comes in two invigorating flavours; Mint, for an instant burst of cleanliness and Citrus, for a fruitier feeling.

Richard Thomas, Managing Director of Oraldent says: “OralClens Natural truly is the only completely natural range of toothpaste and mouthwash proven in laboratory tests to kills 99.9% of oral pathogens which cause bad breath and plaque. People can rest assured that they are using a completely natural product that will clean their mouth and leave breath fresh all day long without harming the body in any way”.

· The Oral hygiene market is estimated to be worth £758 million in 2007

· The fastest growing sector of the market is mouthwashes and ancillary including dental floss and inter-dental brushes.

· Cosmetic mouthwashes used to be associated with breath freshening but consumers are now using them for oral health benefits

Source: Mintel 2007

For more information please call 01480 862080 or visit www.oraldent.co.uk

The Harley Implant Dental Centre, Harley Street, London

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10% discount on all treatments
The Harley Dental Implant Centre
111 Harley Street
London W1G 6AW
T: + 44(0)7935 2573
Email: info@implants-dental.com
Website: www.implants-dental.com

Drs Raj Parkash and Nigel Agger are two of the best dentists and cosmetic dentists in the business today. They work with a passion to deliver the best outcome for their patients.

What they say: “The Harley Dental Implant & Cosmetic Centre is a clinic dedicated to providing the best in dental implantology and cosmetic dentistry. We are internationally renowned for our exceptionally high standard of implant and general dentistry.

We are committed to providing the ultimate standard of quality service in restoring and maintaining your dental health in an atmosphere of professionalism and clinical confidence.

Our aim is to create results for our patients, which enhance the quality of their lives through our dedication to understanding their fundamental needs by means of precise and clear communication.

We treat the person, not just their teeth.”

Forma Cosmetic Dentistry, Harley Street, London

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10% discount on implants and Invisalign invisable brace
Forma
86 Harley Street
London
W1G 7HP
CALL Freefone (within UK only) 0800 015 0569
Website www.forma86.com

Forma is established by Dr Raj Kumar who trained at Guys Hospital London. He has over 17 years of cosmetic dentistry experience and is fully compliant with Procera, Empress, Lava, Zirconia and Da Vinci porcelain systems. He also has over 8 years of experience with Nobel and Simplant implant systems.

In 2004 Raj achieved simultaneous qualifications in Botox and Dermal filler wrinkle therapy and Invisalign. The same year Raj achieved Platinum status and in 2006 he became a Preferred Invisalign Provider. Dr. Raj Kumar has treated over 300 cases to date with Invisalign and all have been very successful. Dr. Kumar is now being trained in advanced dental occlusion at the Pankey Institute Miami Florida.

Mouth cancer moves up the death league table

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London: Cancer of the mouth is on the increase as a result of poor oral hygiene, according to the latest statistics issued during Mouth Cancer Awareness Week.

More than 1700 people die of mouth cancer in the UK each year – obviously the figure worldwide is far larger.

Dentyl pH®, the mouthwash experts, are providing an education grant to support this year’s British Dental Health Foundation’s – Mouth Cancer Awareness Week – 11-17th November 2007. On average mouth cancer now kills one sufferer every five hours, making it one of the fastest growing cancers.

Commenting on the need to raise awareness among the public and professionals of this little-known disease, mouth cancer, Professor Robin Seymour of Newcastle Dental School and spokesperson for Dentyl pH said: “In the UK, more than 4,750 new cases of oral cancer are diagnosed and 1,700 patients die of this cancer every year. Tobacco smoking and excessive alcohol consumption are the main risk factors for the development of oral cancer. Frequently these two risk factors act together.”

“Oral cancer often arises as an ulcer in any part of the mouth, with the tongue and floor of mouth being the common sites. The ulcer is often painless, although it can bleed, but most importantly it does not show signs of healing over two to three weeks. Some oral cancers also develop in white or red patches. Such patches are termed precancerous lesions, and if present they should be closely monitored for any change in size or colour.”

In summary Professor Seymour notes: “Regular dental checkups and good dental care are important factors in recognising and preventing oral cancer. Dentists, hygienists and therapists are used to examining the mouth and associated structures, and hence can recognise any abnormality. All suspicious lesions should be referred for further investigations. Patients at high risk from oral cancer, such as heavy smokers and drinkers, should always be carefully examined for, and questioned about, any lesion that may be recognised as precancerous or potentially malignant.”

This is the first year that Dentyl pH has sponsored the annual Mouth Cancer Awareness Week campaign. Dentyl pH was created as an alcohol-free mouthwash by people who care about mouths; that is, by dentists themselves. As a result, it’s very appropriate that Dentyl pH should be part of a campaign that encourages people to be more aware of their dental health. Mouth cancer is avoidable and early detection can massively increase the chances of survival.

The Dentyl pH is a clinically proven, alcohol free mouthwash. Using groundbreaking technology, Dentyl pH works like no other mouthwash. This is because it is a two-phase mouthwash, which has to be shaken before use. This action causes the essential oils and the antibacterial water phases to mix, creating a special solution, which makes the ‘bad’ bacteria and food debris adhere to the mouthwash solution. As a result, when the mouthwash is expelled from the mouth, bacteria, debris and other dental deposits are all visible in the sink, proving that Dentyl pH really works.

Details of the Mouth Cancer Awareness campaign can be found online at www.mouthcancer.org

Mouth hygiene horror facts:

In the UK we still fail to take good care of our teeth and mouths. A recent Adult Dental Health Survey found that:

* only three-quarters of adults (75%) claim to brush their teeth twice a day as recommended

* the average time spent brushing teeth is 46 seconds, far short of the recommended two minutes

* only 2-10% of people floss regularly

* around half of British adults have plaque-related periodontal disease (gum disease)

* more than half of all teenagers and three out of four adults over the age of 35 suffer from gum disease.

Bacterial plaque plays an essential causative role in gum disease, yet it can be removed easily from the teeth by brushing the teeth for two minutes, twice a day, followed by rinsing with a proven mouthwash such as Dentyl pH. Flossing is recommended once a day between brushing and rinsing.

Get one year’s supply of Arm & Hammer whitening toothpaste free

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London: With New Year round the corner, you may be starting a new regime to look after yourself better in 2008. Why not start the easy way, by replacing your regular toothpaste with a super toothpaste that will not only whiten with the natural power of baking soda, but will care for your teeth. Check out the products below and care for your smile the easy way into next year!

**NEW** Arm & Hammer Enamel Care Sensitive® 75ml (RRP £3.49) – Great for those with sensitive teeth.

From the leading baking soda brand, Enamel Care Sensitive removes the cause of sensitivity by sealing the teeth and protecting exposed nerves to offer lasting relief from sensitive teeth, by fixing the cause. It is the only sensitive toothpaste to contain Liquid Calcium® which fills in the tiny crevices to restore the enamel surface. Liquid Calcium® technology repairs the teeth and seals them to form a protective shield in only three months. The baking soda offers deep cleaning and stain removal restoring teeth to their former whiteness.

Arm & Hammer Enamel Care® 75ml (RRP £3.49) – Great for teeth previously weakened by acids in food and drink.

Contains the innovative patented technology Liquid Calcium® to remineralise teeth and restore surface enamel. Containing 8 times the amount of mineral ions found in saliva naturally, it actively reverses the effects of acids in everyday food and drink. It thus increases the gloss of teeth as well as whitening gently and naturally. Containing fluoride to strengthen teeth and fight cavities more effectively.

If you would like to receive 12 months supply of Arm & Hammer please email us at readeroffer@elixirnews.com by 11 November 2007. Please state whether your preference is for either the Enamel Care or Enamel Sensitive.

Smoking ban promotes whiter teeth

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London: he number of people having their teeth whitened has increased since the smoking ban came into force.

The British Academy of Cosmetic Dentistry (BACD) said there had been a “marked increase” in demand for whitening treatments since the UK ban was introduced on July 1.

BACD board members reported the rise, with some practices seeing the number of people opting for treatments shoot up 40%.

On average, respondents noted an increase of 12%. Teeth whitening is the most popular cosmetic dentistry treatment, followed by white fillings, veneers, crowns and bridges.

Christopher Orr, a dentist and BACD president, said: “It appears people are smoking less now due to the ban, so it is not a surprise that many would like an improved smile to go with their better health.

“Once they reduce or even stop their consumption of cigarettes altogether, people notice the visible damage done to their teeth and for the first time feel confident enough to do something about it.

“Patients also realise that the cost savings of quitting smoking mean they can treat themselves to a cosmetic procedure, which even offers an anti-ageing effect.”

A previous BACD survey found that four out of five people were unhappy with their smiles and up to a fifth concealed their teeth in photos.

Image professions worst at looking after teeth, says new Orbit report

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London: Marketing has been named as the ‘UK’s Most Plaque Prone Profession’ according to new research from Orbit Complete sugarfree gum, which compares the daily dental, chewing, drinking and smoking habits and working lifestyles of different professions to reveal the ‘Top Five Most Plaque Prone’. Others in the top five include agriculture, transport, manufacturing and public sector.

The survey* of 1,000 Britons, reveals (10%) farmers, admit they rarely brush their teeth, with less than half (49%) brushing twice a day and a quarter (25%) never flossing. Other sectors are no better with around half of those in transport (48%) and public sector (60%) brushing their teeth twice a day and over half never flossing (transport 59% and public sector 52%). However, marketing professionals are the worst dental offenders, ranking them as Britain’s most plaque prone professionals

Marketers’ Mouths ‘No Advert’ for Healthy Teeth

Marketing people appear to be spending too much time ‘thinking outside the box’ and not enough about their teeth. Over a third (38%) never floss and 22% never use mouthwash as part of their dental regime. Even worse, entertaining clients mean that over half (54%) regularly** drink alcohol and a quarter smoke (24%) which could be detrimental to the health of their mouth and teeth.

“As this research shows, the demands and pressures on Britain’s workforce means many people have less time in their day to think about their oral health and how their busy lifestyles can affect this,” says Professor Jimmy Steele, top dentist from the University of Newcastle upon Tyne.***

“It is important to remember to brush our teeth regularly to keep them clean and healthy, and chewing sugarfree gum with Xylitol, like Orbit Complete, after meals can help to reduce the build up of plaque during the day.”

Teachers and Healthcare Professionals Top of the Class

Healthcare professionals and teachers do practice what they preach when it comes to teeth, with 80% brushing their teeth twice a day. Over a third (37%) of teachers also regularly** drink a glass of milk, making them top of the class at break-time as milk is packed with calcium that helps to keep teeth strong and healthy.

Pen-Pushers Chew’se Success

Office workers are also remaining focused, brushing their teeth twice a day (79%), and taking care of themselves through a healthy diet (88%) and 27% make sure they chew sugarfree gum after meals in order to look after their teeth. Other top chewers, mindful of oral hygiene while at work include retailers (30%) and construction workers (21%).

North vs. South, Men vs. Women

The survey reveals that health habits are also influenced by geography and gender with employees in the South-East being the most regular brushers (74% brushing twice a day) and Scottish workers the least regular (59%). However, both regions recognise the benefits of sugarfree gum with 1 in 5 (20%) chewing it daily. On the other hand, women ‘get fresh’ more often than men with 72% brushing their teeth twice a day compared to 61% of men.

Dr Steele’s top 5 tips:

§ Choose your toothpaste wisely – Always make sure your toothpaste contains fluoride to help to strengthen and protect the teeth

§ Use a new toothbrush – Replace your toothbrush every three months or sooner if the tufts have become worn or splayed

§ Make a dentist appointment – If you do not visit your dentist regularly, make an appointment -the dentist can tell you how often you should have a check-up.

§ Chew sugarfree gum with Xylitol – Chewing sugarfree gum such as Orbit Complete

has been clinically proven to help prevent the build up of plaque on teeth and to help to keep your teeth healthy, clean and fresh after meals and snacks

§ Floss and use mouthwash – To clean the areas that your brush may not be able to reach, dental floss and special brushes clean in-between your teeth. Using mouthwash can also help to freshen breath and kill bacteria.

LOOK TEN YEARS YOUNGER – WIN A MAKEOVER WITH THE LEADING NAMES IN AESTHETIC BEAUTY

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The leading names in aesthetic beauty and anti-ageing rejuvenation treatments are offering one reader a makeover using the latest treatments on the market. This wonderful package is worth up to $3,984 (£2,000, €2,931).

The reader makeover will include a consultation with experts at the Skin Health Spa www.skinhealthspa.co.uk at top London store Selfridges where they will receive a divine anti-ageing facial, a BriteSmile teeth whitening treatment (only offered as a suitable treatment for those without veneers or caps) or alternatively a Botox wrinkle erasing; a hair makeover consultation and a restyle cut and colour by with Tracey Gallagher, superstar stylist at Saks www.saks.co.uk . A look younger consultation at aesthetic specialists Collagenics www.collagenics.com and a remedial treatment package of treatments. Reform Surgical www.reformsurgical.co.uk which is headed by top surgeons Dai Davies and Nick Percivial is offering a free consultation to discuss any further areas of concern.

All the treatments will take place in London and the winner will have her look ten years younger transformation pictured in ELIXIR.

To win this wonderful prize please email us at makeover@elixirnews.com with your name, address and daytime phone number by 31 May 2007 and you will be entered into the draw.

TERMS & CONDITIONS

1) There is no cash equivalent offered

2) To be eligible to take part the entrant must be over 21

3) Since all the treatments take place in London, the winning entrant must meet all their own travel and / or accommodation costs.

4) Only one entrant per household address

5) The winning entrant must be able to take the prize before July 2007.

6) The editors decision is final and no correspondence will be entered into

7) The winner must be willing to take part in before and after photos

8) The Editor’s decision is final

Top dentists warn over teeth whitening amateurs

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London: Britain’s leading dental organisation, the British Academy of Cosmetic Dentistry (BACD) today warned about the dangers of going to beauty salons and spas for teeth whitening treatments.

The organisation says it is seeing an increasing number of patients who have had unsuitable treatments. One patient recently seen by a BACD dentist suffered damage to the surface of her teeth, after having a whitening treatment done at a City salon. The substance used on 23-year-old Stephanie is not regularly used for whitening, and according to the BACD, the chemicals can actually dissolve the enamel instead.

Dr. Christopher Orr, dentist and President of the BACD said: “We are seeing many cases of people who, driven by either convenience or cheap pricing, choose to have their teeth whitened at local beauty salons or ‘spas’. Not only are the treatments performed by non-dentists, but some of these chemicals aren’t accepted material for this cosmetic use and could cause considerable damage.”

On the first week of January, Stephanie Ramezan, a City-based 23-year-old who works in financial markets, decided to have her teeth whitened at a local spa. She was surprised to find there were no dentists performing the treatment, only beauty therapists, and that the procedure was so cheap. She explains;

“I had been led to believe that teeth whitening can be expensive, over £300, but this was less than £200 – I asked the therapist and she said it was a special ‘New Year’ offer. I had checked out their website beforehand and it all seemed reputable, so I went ahead and booked the session.”

However, as soon as two days after undergoing treatment, Stephanie noticed her teeth seemed darker, rather than lighter. She went back to the salon to enquire why this would be, but the beauticians there were unable to help. They informed her that the doctor, who runs the spa, was away. Stephanie went back again, twice, on different dates but the doctor was never available. She then tried calling her directly several times, but was rebuffed.

Stephanie says:“I was shocked at how unprofessional they were. Even the beauticians recognised that my teeth looked darker but no one seemed to know what to do about it.”

Oliver Harman, a BACD dentist who later saw Stephanie, noticed the surface of her teeth seemed damaged. Justifiably incensed, she shared with him all the details of what had happened. Oliver, who is based at City Dentics, then looked into the websites of the salon and the whitening franchise they are part of, which has outlets around the UK. He was puzzled about their use of a substance called chlorine dioxide, which although an oxidising agent is not generally used for whitening (the acid involved, in fact, is usually recommended only for industrial cleaning or water purification).

He says: “What immediately worried me is that they seem to be using strong chemicals which include orthophosphoric acid, which is what dentists use to dissolve enamel when bonding fillings. In addition, they hadn’t even bothered to scrape the plaque off Stephanie’s teeth before bleaching, which is common practice so there can be an even finish.”

Oliver says:

“These cases, which are becoming more common, illustrate perfectly why dental treatments should be performed by appropriately qualified practitioners – and that means dentists, not beauty therapists.”

A third of Britons have had some form of cosmetic dentistry, and whitening is the most popular treatment. This year, the BACD launched the ‘Smiling for the World’ project, which involves the fee for any whitening treatments being donated in their entirety to ‘Facing the World’ www.facingtheworld.net, a charity that benefits children with facial deformities. To find a reputable dentist, the public can access contact details for over 650 members at < ahref="http://www.bacd.com">www.bacd.com

About BACD

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Stress may lead to mouth cancer

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London: More than one in three Brits admit to alleviating stress by drinking and one in five by smoking, but nearly two out of three were unable to identify both of these as leading causes of mouth cancer.

The new research, conducted for Mouth Cancer Awareness Week (12-18 November) by dental payment plan company Denplan found that while most Brits could identify smoking as a cause of mouth cancer, nearly two-thirds could not identify drinking as a leading risk factor of the disease.

Moreover, respondents in the most at-risk age group for contracting the disease (those aged 45 and older) were the least able to identify smoking and drinking as a major cause of mouth cancer.

Almost half of those questioned admitted to feeling stressed at least oncea day and, given the high percentage of those who turn to cigarettes and alcohol to cope, this indicates that the prevalence of mouth cancer in the UK may be linked to the way we relieve the pressures of modern life. 4,400 new cases of mouth cancer are diagnosed each year in the UK, and the disease kills more than 1,700 annually.

Although Brits regularly drink and smoke as an escape from the stresses of jobs, family life and other commitments, more than 20 per cent did not recognise one of the early warning signs of the disease, an ulcer that does not heal, and a quarter of people would not go to the dentist if they had a mouth ulcer that persisted for weeks.

The results suggest a worrying lack of awareness, and a danger that today’s over-stressed population may be in for a big health scare later in life. The chances of surviving mouth cancer can increase from 50 per cent to nearly 90 per cent if they are detected and treated early.

Dr. Henry Clover, Dental Advisor for dental payment plan company Denplan, said: “While alcohol and cigarettes may help alleviate feelings of stress in the short-term, over time this lifestyle can pose a serious health risk and significantly increase the likelihood of developing mouth cancer.

“As people are increasingly resorting to these methods of relieving stress, it is becoming more and more important that they are able to identify early symptoms of the disease. The most common of these are long lasting sores or ulcers, white or red patches on the gums, tongue or the lining of the mouth
and difficulty swallowing.”

The research also found that: * 44% of 25 – 34 year olds regularly have a drink if they have had a stressful day compared to the 35% who relieve stress through exercise * Seven out of ten respondents over 55 could not name drinking as a majorcause of mouth cancer * When asked to identify common symptoms of the disease, 21% of respondents could not identify an ulcer lasting longer than 2 weeks; and 44% were not able to identify the appearance of white or red patches on the inside of the mouth * Nearly half of us admit to feeling stressed once a day

About the research:- The research was carried out for Denplan by Tickbox.net from the 22nd September to the 5th October 2006 using a survey sample base of 1783.

About AXA AXA is a world leader in financial protection. AXA’s operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of 31 December 2005, had €1,064 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.

AXA ordinary shares are listed on the Paris Stock Exchange; AXA American Depositary Shares (ADSs) are listed on the NYSE under the ticker symbol AXA. About Denplan Denplan Ltd., part of the AXA Group, is the UK’s leading dental plan provider with an approximately 80% market share. Denplan has more than 6,000 member dentists nationwide (around a third of General Dental Practitioners) and over 1.6 million registered patients. The company was established in 1986 by two dentists who pioneered the concept of dental payment plans.

Today Denplan provides a range of plans for adults and children, enabling patients to spread the cost of their dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life. Denplan Care: all routine and restorative care + worldwide dental A & E cover Denplan Essentials: routine care only + worldwide dental A & E cover Plans for Children: routine and other agreed care + worldwide dental A & E
cover

Denplan Emergency: worldwide dental A & E cover only Denplan Enhance: interest-free patient loans of £250 – £25,000 for dental treatment Company Dental Plans: company funded, voluntary and flexible benefit
schemes Denplan also provides a range of professional services for its member dentists, including the Denplan Quality Programme, Denplan Excel
accreditation programme and Denplan Training. Patient enquiries telephone: 0800 401 402 Dentist enquiries telephone: 0800 328 3223 www.denplan.co.uk

Get a Hollywood smile in Bulgaria

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Varna, Bulgaria:A radiant smile is hard to resist but the cost of whitening and veneers can be prohibitive. Now a new clinic, the Dentaprime, is offering the latest cosmetic dental treatments at a fraction of the price elsewhere.

The first three seconds decide what effect you have on another person. A naturally radiant smile is almost impossible to resist. On the other hand teeth get discoloured in the course of time, or even turn brown.

Coffee- and tea-drinkers and smokers are particularly affected. But help is at hand from professional tooth-whitening procedures, otherwise known as bleaching. The Dentaprime Dental Clinic at Varna in Bulgaria provides one of the safest and most efficient bleaching methods there is – with the most up-to-date equipment and at reasonable prices.

The idea of whitening teeth is not new. But the ultrasound bleaching system is! Analysis of a long-term study has shown that ultrasound bleaching, using the Dentaprime Clinic (QuickWhite ©) system, is the most efficient and safest professional tooth-whitening procedure to have a long-term effect. There is no change to the structure of the teeth and treatment is extremely gentle. One particular advantage is that the dentist can adjust the colour of fillings and crowns. This means that your smile is completely natural and white.

Worldwide patent
To start with, your teeth and the spaces between them get a completely professional clean. Then the dentist applies the patented QuickWhite© contact gel, depending on the condition of your teeth and the desired result. After this you relax comfortably for about 40 minutes in a specially designed chair, the KaVo Primus, manufactured in Germany. The whitening process uses ultra-sound and provides the best possible result.

DIY tooth whitening systems Adhesive whitening strips from the discount pharmacy or so-called DIY systems, are not an alternative to professional bleaching in a dental clinic. Users frequently report unsatisfactory results, even though they may have followed instructions to the letter, sometimes for weeks on end. ‘Not much white for rather a lot of money’ seems to be the general feeling.

In the Dentaprime Clinic the patented bleaching process costs about sixty per cent less than in the UK. As well as receiving treatment many patients use the opportunity to take a short holiday on the Bulgarian Black Sea coast.

You can obtain more information on the internet at: www.dentaprime.com

About Dentaprime

The Dentaprime Dental Clinic for implantology and cosmetic dentistry on the Bulgarian Black Sea coast is among the most modern in the whole of Europe. It combines highest quality standards with significantly lower treatment costs than in Great Britain. Its seven implantation rooms and five prosthetic rooms are equipped with the most modern medical apparatus, manufactured by world market leaders KaVo. The implant systems come from Switzerland, from well-known manufacturers, Nobel Biocare and Straumann. Patients are cared for and treated by experienced and English-speaking implantologists, dental technicians and medical assistants, who have all been trained to western European standards.

Ulcer and burns warning over DIY teeth whitening kits

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London: A leading cosmetic dentistry body today warned that some DIY whitening kits may cause chemical burns and ulcers.

As a result the British Academy of Cosmetic Dentistry (BACD), the professional body that represents UK cosmetic dentistry practitioners has issued its Whitening Safety Guidelines, to ensure patient protection and satisfaction. Earlier this year, the BACD published a survey that revealed over a quarter of Britons have had cosmetic dentistry treatments, whitening being the most popular.

Leading dentist and BACD Board member James Goolnik says: “Time, smoking, tea and coffee are just a few of the things that cause your teeth to yellow and discolour. Whitening is a bit like a facial in that it helps to unlock pores in your tooth so that stains are gently removed leaving teeth cleaner and brighter. Whiter teeth can take years off your appearance, and the effects, depending on your lifestyle, can last up to ten years. But just like people’s mouths, all whitening techniques are not created equal.”

The length of time whitening can last will depend on whether or not the person smokes or how much tea, coffee and red wine they drink. Although the teeth themselves will whiten, any fillings or crowns will remain the same colour and may need replacing to match the new lighter colour of the rest of the teeth.

Dr Goolnik comments: “All whitening is based on a hydrogen peroxide solution; the only difference in the hundreds of systems out there is the concentration and the way the solution is applied to your teeth. Not all of them are safe and it is essential people consult their dentist, as some whitening kits bought over the counter or abroad can cause permanent damage.”

Dr. Goolnik recently saw a patient, Tamara Morris, 27, who suffered painful mouth ulcers resulting from a whitening kit bought at a high street pharmacy.

Tamara, who works in a beauty salon said: “Although it burned my mouth slightly when first I used the gel, I thought this was normal. Afterwards, it hurt when I brushed my teeth, or when I drank anything hot. When I went to the dentist he discovered I had sores on my gums resulting from the treatment.”

According to the BACD, there are two main ways of ‘properly’ carrying out tooth whitening:

1. Tray based. The gel is placed in a custom made night-guard which is worn from one hour to overnight for 7-10 nights depending on the gel, provided by your dentist.

2. Surgery based – otherwise known as laser or power bleaching. Here, more concentrated gels are applied directly to your teeth and accelerated with heat or light (laser/power). Usually a one-hour appointment is needed with maintenance provided with top-up trays.

TOP TIPS

No whitening is permanent. Maintenance is needed to keep that bright smile.
Only a dentist can get your teeth to the maximum whiteness.
See a dentist first to check teeth are healthy before starting. Teeth and gums can become permanently sensitive if they are not healthy first.
There is no evidence that whitening toothpastes can actually whiten your teeth.
Whitening kits can at best do nothing and at worse some of those bought abroad or over the internet can actually harm your teeth as they contain acids/abrasives that can cause permanent damage.

About the BACD – www.bacd.com

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals.

Slow release pill for gum disease and bad breath

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New York: A plastic coated pill that treats bad breath and gum disease through a slow release mechanism is being developed in the US.

The pill would be implanted in the mouth and release drugs including salicylic acid to kill germs and bacteria.

Gum and peridontal disease are a major cause of ill health and scientists below maybe linked to heart and cardiovascular disease. Periodontal disease can also lead to loss of teeth as the gums shrink.

Get the snappy Hollywood smile!

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London: The British Academy of Cosmetic Dentistry (BACD), the not-for-profit organisation and leading educational entity for the advancement and ethical delivery of cosmetic dentistry, today highlighted a new procedure: the ‘snap-on’ smile, which transforms the look of teeth without injections or drilling.

America’s latest fashion accessory, the ‘Snap-On’ smile allows people to decide on the appearance of their teeth – including the choice of a particular celeb smile, such as Tom Cruise’s or Angelina Jolie’s. The procedure particularly benefits people whose teeth may be crooked or discoloured, but cannot face or afford extensive dental treatment.

Dr Phillip Lewis, dentist and BACD member pioneering the treatment said: “This procedure became rapidly very popular in America due to its simplicity and relative low cost. It is not a substitute for the thorough and more permanent results of veneers and crowns – but the Snap-On smile can give a really pleasing instant smile enhancement without any discomfort.”

The Snap-On smile fits over people’s natural teeth and comes in the colour of their choice – whether in their natural shade or any number of degrees whiter. They last for years and can be put on and taken off at will, and people can eat and drink with them on.

Former teenage model Chloe Lewis and her boyfriend Daz Blackbrook have just become the first people in the UK to receive the Snap-On smile. Chloe chose a ‘Sarah-Jessica Parker’ look while her boyfriend went for a more masculine set.

Chloe says: “I’m really delighted with my new smile but one’s not enough! I want to be able to change my smile to suit my mood. It’s just deciding who I want to look like next…”

To produce the new smile, an impression is taken of the patient’s mouth, and the final product is fitted after 3 weeks. They cost between £950 for just upper or lower, and £1,500 for both – extremely cost-effective when compared to traditional cosmetic ‘smile makeovers’ which can cost tens of thousands of pounds.

Dr. Phillip Lewis, who runs a private dental practice on the Isle of Wight: “Ideal for weddings, job interviews, or just wanting to emulate a celebrity, the Snap-On smile provides instant aesthetic results, whether you’re a teenager looking for a cool accessory or a grandparent fed up with stained teeth.”

To find a reputable dentist who will offer the Snap-On Smile via the BACD website www.bacd.com

About the BACD

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Public unaware of gum health

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New York: US consumers named having “whiter teeth” or a “better smile” most often when asked to list the benefits of practicing good oral hygiene, despite a growing body of evidence that suggests that the gum disease gingivitis, if allowed to progress to periodontitis (advanced gum disease), may increase one’s risk for broader health problems over time.

There are several explanations for a possible causal relationship between oral health and overall health. The scientific community is still exploring and debating this potential connection, examining the role of germs that cause periodontitis (advanced gum disease), chronic inflammation of the gums resulting from periodontitis, genetics and lifestyle habits, such as smoking.

Nearly 100 percent of dental professionals (98 percent) and physicians (91 percent) indicate that they believe that there is a link between oral health and overall health, and many are already trying to educate consumers about the mouth-body association. In fact, 65 percent of physicians and 94 percent of dental professionals surveyed reported that they are discussing the association between poor oral health and broader health problems with at least some of their patients.

The makers of Listerine this week launched a print advertising campaign to help educate consumers on the association between oral health and overall health as well as to remind consumers of the benefits of a twice-daily rinse with Listerine Antiseptic.

“It’s great to see that physicians as well as dentists are informing their patients about this emerging science, but we also need to take it a step further by recommending immediate actions that our patients can take to make a difference,” says nationally recognized dentist Dr. Gregg Lituchy, a pioneer in the dental health field. “My patients appreciate it when I can recommend simple ways to achieve improvement in their oral care. For example, in addition to regular visits to the dentist, twice-daily brushing and once-daily flossing, I recommend rinsing with Listerine for 30 seconds twice a day, which has been shown to reduce significantly more plaque and gingivitis when added to brushing and flossing. That’s a small time commitment, but a big win.”

In addition, physicians should encourage their patients to make regular visits to their dental professional so that they may detect early any oral health problems, which can be a sign of other health problems.

While more than 80 percent of consumers surveyed reported brushing their teeth two or more times a day, only 56 percent said they regularly floss and 60 percent use an antiseptic mouthrinse such as Listerine(R) Antiseptic.

Dental professionals surveyed named gum diseases (gingivitis and periodontitis) more frequently than cavities when asked to list the most common oral health issues their patients face.

More about the mouth-body connection

There are several possible explanations for the link between oral health and overall health. One theory involves the germs that cause advanced gum disease (periodontitis). Another theory points to the potential effects of chronic inflammation of the gums caused by advanced gum disease. In any event, genetics or bad habits, such as smoking, may increase the chances of both poor oral health and poor overall health.

“The connection between poor oral health and broader health problems is not yet completely understood. We do know, however, that periodontitis is a bacterial infection, characterized in part by inflammation of the gums,” says William Meggs, M.D., author of The Inflammation Cure and professor and chief of the Division of Toxicology, and vice chair for Clinical Affairs for the Department of Emergency Medicine at the Brody School of Medicine at East Carolina University School of Medicine in Greenville, North Carolina. “Many experts believe that inflammation, in the mouth and elsewhere in the body, is a common thread linking a broad range of health problems.”

While the nature of the link is not yet fully understood and no cause-and-effect relationship has been established, what has been shown is that some sort of an association exists between oral health and overall health, and that both dental professionals and physicians agree that it is a good idea to maintain the health of your mouth, including your gums.

About the Surveys

The surveys, with a focus on the association between oral health and overall health, were conducted in May 2006, interviewing a nationwide sample of 1,001 U.S. adults 18 years of age and older and 301 medical doctors and 303 dentists. Data for the total sample were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, and race/ethnicity. The surveys were sponsored by Pfizer Consumer Healthcare, makers of Listerine Antiseptic.

About Plaque and Gum Disease

Plaque, a soft, sticky film of bacteria, is directly responsible for the development of gingivitis, an early and reversible form of gum disease. When the bacteria that cause plaque stick to the teeth and gum tissue and multiply, the tissue becomes infected and inflamed, and the gums become red, swollen and sometimes bleed easily. More than half of Americans have some form of gingivitis, but because it’s painless, many people don’t realize they have it.

If left untreated, gingivitis can lead to the advanced gum disease periodontitis, which when left untreated can lead to eventual tooth loss. Periodontitis also is difficult to detect, because it is often painless. Up to 15 percent of adults will experience the severe form of this disease. The best way to determine whether or not you have gingivitis or periodontitis is to see your dentist.

About Listerine

Listerine Antiseptic is the number one dentist-recommended brand of mouthrinse and the only major brand name over-the-counter mouthrinse that carries the American Dental Association (ADA) Seal of Acceptance. Made by Pfizer Consumer Healthcare, Listerine contains a fixed combination of four essential oils and is clinically proven to kill germs that cause bad breath and to help prevent or reduce plaque and gingivitis. Listerine is not indicated for the treatment of periodontitis. To learn more about Listerine Mouthwash and to further explore the mouth-body connection, visit http://www.listerine.com

About Pfizer

Pfizer Inc discovers, develops, manufactures and markets leading prescription medicines for humans and animals and many of the world’s best-known consumer products. The Consumer Healthcare division of Pfizer, headquartered in Morris Plains, New Jersey, is the world’s second-largest consumer healthcare company, with a portfolio of market-leading brands that also includes Purell(R), Neosporin(R), Benadryl(R), Sudafed(R), Visine(R), and Rogaine(R).

Hormone melatonin may protect gums from disease

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Salivary melatonin may play an important role in maintaining periodontal health, according to a new study published in the Journal of Periodontology.

This is one of the first attempts to examine the influence of salivary melatonin upon periodontal disease, an inflammation that destroys the tissues and bone that support the teeth.

Researchers found that melatonin, a hormone created by the pineal gland, may be able to protect the oral cavity against free radicals produced by inflammatory diseases. Melatonin has strong antioxidant effects that can protect cells against inflammatory processes and oxidative damage. Melatonin supplements are commonly promoted to ease jet lag and hasten sleep.

Patients with higher salivary and melatonin ratios had lower community periodontal index (CPI). CPI is the score used to assess periodontal status. This finding suggests that the melatonin may fight against infection and inflammation possibly due to its antioxidant, anti-aging and immunoenhancing ability.

It was also observed that older patients had lower saliva volumes and melatonin ratios and higher CPI scores compared to younger patients with increased salivary and melatonin levels and decreased CPI scores.

“Further research is required to fully explain the relationship between melatonin and its influence on periodontal health,” said Kenneth A. Krebs, DMD and AAP president.. “Until we know more, it’s important for people to talk to their dental professional about the state of their periodontal health. Periodontal disease and dental decay are the primary causes of adult tooth loss.”

TV makeover shows drive growth in cosmetic dentistry

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London: A quarter of the UK population has undergone cosmetic dentistry according to new statistics from the British Academy of Cosmetic Dentistry and Mintel.

They show that just over a quarter (26%) of the population have had some type of cosmetic dentistry procedure, of which teeth whitening and white fillings are the most widely experienced.

The national representative sample of over 2,300 adults participated in the online survey which identified the incidence in cosmetic treatments, a market estimated to be worth in excess of £280 million, within the UK population. The survey also examined levels of awareness among the public, as well as the most popular vehicles currently used for the promotion of aesthetic procedures.

Highlights:

Over a quarter (26%) of the population have had cosmetic dental treatments
Teeth whitening is the most popular treatment (31%), followed by white fillings (30%), requested crowns or bridges (21%) and veneers (18%)
Just under a third of women admit to having had cosmetic dental treatment compared with one in five men

The age analysis shows that people in the 25-34 age group are the most likely to have had teeth whitening, people 35-44 opting for white fillings

Makeover shows are a popular vehicle to gauge cosmetic treatments, with almost half of women (49%) occasionally tuning in

According to Dr. Christopher Orr, President of the BACD and Lead Clinician at a Harley Street cosmetic dentistry group:

“With the increase of effective non-surgical and non-invasive procedures such as teeth whitening, cosmetic dentistry has become a more attractive option for people by providing an acceptable and more subtle approach to cosmetic procedures. The survey also reveals that people who start with teeth whitening are more likely to progress to more complex cosmetic dental treatments.”

The study also highlights a low public awareness of the availability of cosmetic dental treatments. Previous studies by the BACD show over 93% of practices offer cosmetic procedures, yet only 17% of the population think their dentists can provide these.

Further Results:

Women aged 25-34 are the most likely to have undergone teeth whitening, with 17% of women in this age group claiming to have done so, vs. 12% of men. Over three quarters of teeth whitening is through the use of at-home whitening trays

Women aged 35-44 are again most likely to have requested white fillings, while crowns and bridges for cosmetic purposes are most prevalent amongst women aged over 45, but significantly lower amongst the older male population.

Usage among these age groups suggests cosmetic dentistry is being sought to enhance appearance, and not merely ward off the deterioration of teeth as a result of the ageing process.

Over one in ten (11%) of adults appears to have an interest in cosmetic dentistry, either having discussed or interested in discussing cosmetic dentistry with practitioners and friends.

Television makeover shows are a popular genre, with just over half of the respondents (51%) claiming to watch these programmes as a way of judging the results of cosmetic treatments. Just over one in ten (12%) claimed to be regular viewers, with a further 39% reporting that they watched them occasionally.

Women are the main viewers of TV makeover shows, with 17% of women claiming to be frequent viewers and 49% occasional viewers, demonstrating their huge reach amongst women, compared with only a third of men.

According to Dr Orr:“With the natural curiosity that people feel towards cosmetic procedures, it is essential that safety be foremost in practitioners’ minds. At the British Academy of Cosmetic Dentistry, we will continue our efforts to promote an ethical delivery of dentistry and further public education in this area.”

About the BACD

The British Academy of Cosmetic Dentistry www.bacd.com is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Scientists use new ultrasound device to regrow human teeth

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Edmonton: Scientists at the Universityof Alberta have used a new ultrasound device to regrow teeth and a market-ready model may be ready for the public within next two years.

Dr Tarak El-Bialy from the Faculty of Medicine and Dentistry and Dr Jie Chen and Dr Ying Tsui from the Faculty of Engineering used low-intensity pulsed ultrasound (LIPUS), to stimulate jaw growth and dental tissue healing. The new device can treat patients with broken roots

The device is aimed at those experiencing dental root resorption, a common effect of mechanical or chemical injury to dental tissue caused by diseases and endocrine disturbances. Orthodontic braces can also cause progressive root resorption, limiting the duration that braces can be worn. This new device will work to counteract the destructive resorptive process while allowing for the continued wearing of corrective braces.

With approximately five million people in North America presently wearing orthodontic braces, the market size for the device would be 1.4 million users.

Dr El-Bialy first discovered new dental tissue was being formed after using ultrasound on rabbits. In one study, published in the American Journal of Orthodontics and Dentofacial Orthopedics, El Bialy used ultrasound on one rabbit incisor and left the other incisor alone. After seeing the surprising positive results, he moved onto humans and found similar results.

He has also shown that LIPUS can improve jaw growth in cases with hemifacial microsomia, a congenital syndrome where one side of the child’s jaw or face is underdeveloped compared to the other, normal, side. These patients usually undergo many surgeries to improve their facial appearance. This work on human patients was presented at the World Federation of Orthodontics in Paris in September last year.

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For more information, please contact:

Dr. Tarek El-Bialy, Faculty of Medicine and Dentistry
University of Alberta,
Dr. Jie Chen, Faculty of Engineering
University of Alberta,
Dr. Ying Tsui, Faculty of Engineering
University of Alberta
Phoebe Dey, Public Affairs
University of Alberta

Contact: Phoebe Dey
University of Alberta

Mineral water protects teeth from acids

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Dundee: Mineral water has been found to protect teeth from erosion, says a study at the University of Dundee.

Just two glasses a day offer protection to children from acids even if they continue to drink damaging fizzy drinks.

Erosion caused by carbonated drinks, fruit juices and other foods wear down enamel making teeth sensitive.

The study looked at the lifestyles of 200 youngsters aged 11-13 and the effect on tooth erosion and concluded that the best prevention was fluroid toothpaste.

Dr Graham Chadwick, of Dundee University’s School of Dentistry said that results revealed that minerals in the water offer some protection from acids.

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Vegetarians more likely to suffer dental decay

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Dundee: Cooking methods may increase the acidity of foods, therby increasing dental erosion, researchers at the University of Dundee have found. The research was prompted by the premise that vegetarians may be more at risk from dental decay because the vegetables and fruits they eat are higher in acids than foods in a usual diet.

They looked at the classic French dish Ratatouille, a vegetable stew which has a high tomato, garlic and olive oil content, and discovered that roasting the vegetables first made it almost as acidic as some carbonated drinks.

The research team was led by Dr Graham Chadwick in the School of Dentistry, which found that although the dish was acidic, roasting it made it more so.

Dental erosion is caused by the direct contact of acid with the teeth. The acid destroys tooth tissues and can result in severe destruction, leading to the need for expensive and time-consuming dental treatment.

The Dundee team also investigated whether the cooking method had an impact on the acidities of individual vegetables and fruits. They found the cooking method had no impact on the acidity of tomatoes or onions, but roasting resulted in more acidic aubergines, green peppers and courgettes. Red peppers were more acidic when stewed.

The research is published in the current edition of the European Journal of Prosthodontics and Restorative Dentistry. It is one in a series of research projects being carried out at the University looking into the causes of dental erosion.