Tag Archives: wrinkles

New stem cell serum extract promises wrinkle reduction in weeks – full sized product worth £176 to be won

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A new and potent anti-aging breakthrough derived from non-embryonic human stem cell research has just been launched in Europe. And Elixir has a samples of this exclusive Blue Horizon Stem Cell Serum to give away in our competition. All you have to do is answer a simple question at the end of this article.

Blue Horizon promises a 23% reduction in fine lines, wrinkles and scars in just two weeks. Although the serum does not contain actual human stem cells, its formula is based on stem cell research. The company offers stem cell treatments outside of the US in unique collaborations with scientists.

The main and unique active ingredient in the serum are stem-cell derived proteins called cytokines which send signals to regulate cells and regenerate skin.  It also contains proven skin anti-ageing ingredients including epidermal growth factors which are natural combination of skin growth promoters; short and long-chained hyaluronic acid and ceramides to combat the effects of aging and deliver unique skin benefits without surgery.

The serum has been toxicology tested within the EU and independent research on twenty individuals aged 46 to 81 found a 23% reduction in skin roughness, including a decrease in the appearance of fine lines, wrinkles and scars in just two weeks. The test was carried out by Dermatest®, a top, independent German pharmaceutical and cosmetic test accreditation laboratory, who used Dermatological Optical 3D Test:Norm DIN 4768 on the skin of 20 test subjects using the serum. The serum is made in Germany.

If you want to get your hands on a pot of this unique anti-ageing serum you can here
at the Blue Horizons website Although its not cheap at £176 ($295
) for 30 ml which is approximately one-month’s supply, the cream has been flying off the shelf.

If you would like to win a full size sample please answer a simple question in our competition below:

click here to find out more at the Blue Horizons website

Women start to feel old at 45, reveals new survey from Lancôme

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Seven out of 10 women said that felt they looked on average five years younger until they reach the age of 45. One in 10 said they felt 10 years younger.

The poll of 2,000 women aged between 30 and 60 also found that eight out of 10 woman felt that good genes are a major factor in maintaining youthful skin as we age.

The new study conducted by  Lancôme Génifique, the signature anti-ageing range, ‎ asked women across the UK about their views on beauty and ageing.

Genifique

This luxurious Lancôme Génifique‎ serum costs £59 for 30ml. Buy at Boots.com

Half of the women interviewed said they were concerned about ageing and how old they look.

And worries about ageing start early on in life: 37% said they were anxious about turning 30 and 10% were worried about looking old in their 20s.

Win a trio of Novexpert Paris anti-ageing skincare products worth £100+ – now closed

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Novexpert is a cosmeceutical skincare brand created by a team of four French doctors who are recognised experts and researchers in the skincare industry. The result is the most effective anti-ageing formulations that are suitable for sensitive skin as well as safe for long term use – based on medical research.

You can win these three key products by answering a simple question at the end of this page

La Creme Anti-age Expert – £35 for 40ml

 

Novexpert La Creme Anti-Age Expert

Perfect for normal to dry skin types.

The Integral Anti-Ageing Cream is the perfect addition to any skincare regime. The natural ingredients work wonders providing dramatic results without a single chemical ingredient. Skin will feel incredibly soft and smooth and your complexion more radiant after just 28 days of use. Main benefits of use are anti-wrinkle care, lifting,nourishment.

The Integral Anti-Ageing Cream has been expertly developed by Dr Lintner, with an ultra-rich texture for intense anti-age skin renewal it’s suitable for normal to dry skin types. A perfect addition to any skincare regime.

It is ideal for those suffering from:

  • Pre or post-menopausal
  • Photo ageing
  • Dry, tired skin
  • Skin with atopic tendency

It provides powerful nourishment thanks to; Omega 3, 6 and 9, Shea Butter and Evening Primrose Oil. The lightweight yet, rich formula is loaded with light reflecting, antioxidant ingredients that give immediate radiance and leave complexion flawless and even.

Suitable for:

  • From 20 years +
  • Normal to dry skin types
  • Sensitive skin
  • Men and Women

Active Ingredients

Nourishing Omega 3, 6 and 9, Shea Butter and Macademia Nut Oil.

  • 0% Preservatives
  • 0% Paraben
  • 0% EDTA
  • 0% Phenoxyethanol
  • 0% Silicone
  • 0% PEG

Ingredients:
Aqua (Water),Coco-Caprylate, Glycerin, Caprylic/Capric Triglyceride, Butylene Glycol, HeptylUndecylenate, C12-16 Alcohols, Olive Oil Decyl Esters, Butyrospermum Parkii(Shea) Butter, Macadamia Ternifolia Seed Oil, Trehalose, Parfum (Fragrance),Squalane, Behenyl Alcohol, Bentonite, Xylitylglucoside, Hydrogenated Lecithin,Palmitic Acid, Glyceryl Stearate Citrate, Arginine, Anhydroxylitol, Mica,Squalene, Xylitol, Xanthan Gum, Glyceryl Caprylate, Sodium Hyaluronate,Tocopherol, Aloe Barbadensis Leaf Juice, Helichrysum Italicum Leaf CellExtract, Laminaria Ochroleuca Extract, Biosaccharide Gum-2, Pyrus Malus (Apple)Seed Extract, Algae Extract, Phytic Acid, Helichrysum Arenarium Flower Extract,Punica Granatum Seed Extract, Oenothera Biennis (Evening Primrose) SeedExtract, Sodium Cocoyl Alaninate, Brassica Oleracea Italica (Broccoli) Extract,Camellia Sinensis Leaf Extract, CI 77891 (Titanium Dioxide), Silybum MarianumExtract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus(Sunflower) Seed Oil

Le Fluide Anti-age Expert – £35 for 40ml

Novexpert Le Fluide Anti-Age Expert

Perfect for normal to combination skin.

Expert Anti-Ageing Fluid is the perfect addition to any skincare regime. The natural ingredients work wonders providing dramatic results without a single chemical ingredient. Skin will feel incredibly supple and smooth and your complexion more radiant after just 28 days of use.

ExpertAnti-Ageing Fluid has been expertly designed by Dr Lintner, with a “velvety”soft texture brimming with moisture for intense anti-age skin renewal; it’ssuitable for normal to combination skin types. A perfect addition to anyskincare regime. It is ideal for those suffering from:

  • Pre or post-menopausal
  • Photo ageing
  • Dry, tired skin
  • Skin with atopic tendency

It provides nourishing and replenishing ingredients thanks to; Aloe Vera Gel, Shea Butter,and Evening Primrose Oil. The lightweight yet, rich formula is loaded with light reflecting, antioxidant ingredients that give immediate radiance and leave complexion flawless and even.

Suitable for:

  • From 20 years +
  • Normal to Combination skin types
  • Sensitive skin
  • Men and Women

Expert Anti-Ageing Fluid – £35 for 40ml

 

Novexpert Contour Des Yeux Anti-age Expert

Perfect for normal to combination skin.

Expert Anti-Ageing Fluid is the perfect addition to any skincare regime. The natural ingredients work wonders providing dramatic results without a single chemical ingredient. Skin will feel incredibly supple and smooth and your complexion more radiant after just 28 days of use.

ExpertAnti-Ageing Fluid has been expertly designed by Dr Lintner, with a “velvety”soft texture brimming with moisture for intense anti-age skin renewal; it’ssuitable for normal to combination skin types. A perfect addition to anyskincare regime. It is ideal for those suffering from:

  • Pre or post-menopausal
  • Photo ageing
  • Dry, tired skin
  • Skin with atopic tendency

It provides nourishing and replenishing ingredients thanks to; Aloe Vera Gel, Shea Butter,and Evening Primrose Oil. The lightweight yet, rich formula is loaded with light reflecting, antioxidant ingredients that give immediate radiance and leave complexion flawless and even.

Suitable for:

  • From 20 years +
  • Normal to Combination skin types
  • Sensitive skin
  • Men and Women

Contour des Yea anti-cernes Expert(fights dark circles) – £32 for 15ml

Ultra-high performance active ingredients to illuminate the eyes: chlorella (anti-dark-circle), green tea (decongesting) and plant pulp (lifting). A concentration of exceptionally high-performance anti-aging ingredients that target DNA and collagen for in-depth skin regeneration.

Active Ingredients

Chlorella, Green Tea and Plant Pulp.

0% Preservatives
0% Paraben
0% EDTA
0% Phenoxyethanol
0% Silicone
0% PEG

Hypoallergenic and Dermatologically tested

THIS COMPETITION WAS WON BY ANNE MANCINI

New product – Gatineau Melatongenine AOX Pro-Biotics

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The French beauty house Gatineau, known for its quality anti-ageing products, recently updated its Melatongenine range
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Melatogenine has been at the forefront of anti-wrinkle innovation for more than 12 years with its ‘youth molecule’ delivery.  Now there are new ingredients in the formula, including a combination of  anti-oxidants and pro-biotics (good bacteria). These not only nourish and rehydrate the skin but also act as a barrier from harmful bacteria and toxins. This barrier also prevents water loss.
 
These are the products  in the updated range:
Essential Skin Corrector – 30+ Costs £69.50 for 50ml
A corrective cream to smooth out the first signs of wrinkles and improve radiance and comfort
Essential Eye Corrector – 30+ Costs £39.00 for 15ml
A light comfortable cream to smooth the eye contour area and help to minimize the appearance of the first signs of wrinkles and restore radiance.
Advanced Rejuvenating Cream – 40+ Costs £76.25 for 50ml
A powerful repairing cream to correct deep wrinkles, sagging skin and loss of radiance. With 12 powerful active extracts.
Advanced Rejuvenating Eye Concentrate – 40+ Costs £46.50 for 15ml
A powerful tissue repairer to also correct deep wrinkles, fight skin sagging and fade signs of fatigue. With 9 powerful actives.
Youth Activating Beauty Serum – Universal 30+  Costs £59.50 for 30ml. 
This serum is a pure infusion of longevity – it offers wrinkle correction, lifting and radiance to the skin
It will reveal a new smoother, firmer skin texture with 8 powerful actives!!
Our tester tried the range for a whole month – as recommended.  But noticed a difference from the first use.  It rehydrates and plumps immediately, reviving tired skin.  After 30 days skin looked much fresher and plumped up.  We also loved the texture of the products.  Our favourite was the serum which is a real anti-ageing booster and an ambassador of the quality that you expect from a Gatineau product.  These are expensive creams but a little goes a long way and each one lasts for months.
Available from selected beauty salons nationwide, by mail order or via the website: www.thebeautyroom.co.uk
Our rating for Gatineau Melatongenie AOX ProBiotics Range 9/10
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Perricone MD Formula 15 – the next generation in face firming

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Dr Nicholas Perricone is an anti-ageing cosmeceutical genius. There is proven science behind his products which contain powerful topical anti-ageing ingredients such as Alpha lipoic acid (ALA) and Dimethylaminoethanol  (DMAE) – which fight wrinkles and sag.

Now he has come up with a new hero product, Formula 15 – the next generation in face firming, which as well as targeting wrinkles also gets to the bottom of puffiness, uneven skin tone, and imperfections such as large pores. This new formulation contains all the anti-ageing goodies and science learned by Perricone since he launched his first product in 1997.
 And can be used all over the face, including under eye lines and wrinkles. It also contains NTP Complex, a powerful delivery system that ensures all the goodness sinks into the skin.

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Formula 15 has also performed consistently in consumer trials with:
  • 81% demonstrated a measured improvement in their wrinkle length
  • 68% demonstrated a measured improvement in their wrinkle width
  • 75% demonstrated a measured improvement in their wrinkle depth
As is the norm with Perricone products you can see and feel the difference in the skin texture from the first application. Although it can be used all over the face, Dr Perricone recommends using it around the jaw line and on crow’s feet around the eyes.
It is expensive at £99 for 59ml but if used sensibly as recommended above this lovely light emulsion will last for up to 6 months. Buy at leading department stores or online at www.perriconemd.co.uk
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Luxtural skincare by Pnina Vilinsky

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Luxtural is a luxury skincare line that encapsulates the latest cosmetic science and natural ingredients.
The range which is designed to counter the physical effects of ageing on the skin using deep hydration.  And its the concept of New Yorker Pnina Vilinsky who gained her cosmetic knowledge working for some of the high end beauty ranges such as Estee Lauder.
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Pnina Vilinsky

Pnina’s approach is to create a very compact range, so that her products delivery but are also value for money because a little goes a very long way.
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The Luxtural range products on sale at Harrods (Urban Retreat), Harvey Nichols and Fenwick Bond Street

These products are beautifully packaged and the common ingredient is pure Pacific ocean rainwater which has been certified as ‘pure’ by the US health watchdog, the FDA.
There are three products which can be used on any skin type:
  • Mystique Fountain Deep Hydrating Rainy Mist which is used as a primer or enhancer for the other products.  So you can put it on before  or after the others.  It feels like a gentle spray of Ocean mist and tones, calms and cools the skin.
    It is a unique product.  We thought it was it was very refreshing and brightened skin
    skin tone. Costs £78 for 3.4 fl.oz.
  • Silk Premonition Deep Moisturizing Anti-Aging Lotion which hydrates, nourishes and enhances the natural skin barrier.  This lotion is rich is natural ingredients, including essential oils and its smart delivery system ensures that  it penetrates into the skin. Costs £165 for 1.35 fl.oz.
  • Sophisticated Veil Anti-Aging Deep Moisturizing Serum is usually put as a protective ‘veil’ on top of the moisturizer. It contains several of the most advanced anti-ageing ingredients known to science including peptides, vitamins E and C.  These all work together to plump up the skin.  It also contains natural oils with the ooptimum amounts of essential fatty acides  – rose hip, borage and evening primrose.  It also contains pure Pacific Ocean rainwater.  Costs £195, 1.2 fl.oz.
As we mentioned before this range is expensive but you only need a little of each product.
We found they left the skin looking very moist, dewy and more evenly coloured.  We also tried using it on the back of the hand and that too produced great results.
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Sun is No1 cause of skin ageing, say cosmetic doctors

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London: As the nation prepares for summer, think twice before soaking up the sun or jumping on a sun bed to accelerate your tan as you could be one of the many people having to seek help from a cosmetic practitioner for their sun damaged skin. Despite the growing awareness of the dangers of sun exposure the message is still not getting through.

According to a new survey carried by Cosmetic News magazine at the launch the first Cosmetic News Expo conference and exhibition, 55% of cosmetic doctors cite sun damage as the most significant cause of ageing in the patients they see and a staggering 84% believe that sun beds should be banned. And while prevention is better than cure, 88% of women and 61% of men are having non-surgical injectable treatments to fill in lines and wrinkles, lift the face and hold back the years, but the frozen look is out with the majority of doctors predicting that the biggest trend for 2010 is a more natural look.

Survey Highlights:

· The most popular cosmetic treatment for women is botulinum toxin injections such as BotoxÒ/VistabelÒ and DysportÒ/AzzalureÒ (47%) followed by dermal fillers (31%) and Sculptra (10%). Botulinum toxin was also the most popular treatment for men (47%) followed by dermal fillers (14%) and laser hair removal (9%). Significantly 89% of doctors would not use permanent fillers because they deem them too risky and 39% did not think that mesotherapy works.

· 76% of cosmetic doctors were opposed to remote prescribing to nurses or beauty therapists stating that the practice was too risky with unexamined patients being treated.

· 71% think that newly launched IHAS Shared Regulation scheme will work.

· 29% of doctors surveyed stated that improved dermal fillers to treat the face were the biggest innovation in aesthetic medicine over the last five years and Sculptra (26%) and Juvederm Ultra (17%) were selected as the two treatments that had revolutionised cosmetic practices

· 84% believed sun beds should be banned and 55% cited sun damage as the most significant cause of ageing, followed by smoking (33%) and genetics (9%)

· The biggest trend in aesthetics for 2010 was predicted to be the natural look with treatments that stimulate natural collagen production.

· The age group having the most non-surgical cosmetic treatments was 40-50 years olds with botulinum toxin injections being the most popular procedure for mum’s post pregnancy followed by weight reducing treatments such as radio frequency and VASER Lipo (15%)

· 50% of doctors currently use non-surgical radio-frequency treatments for body contouring with 7% using VASER Lipo. 29% believed that VASER was the biggest innovation in medical aesthetics in the last five years.

· Laser hair removal was the most popular laser treatment for patients (50%)

· 86% of cosmetic doctors have their own private clinics but 59% are still working within the NHS.

Dr Patrick Bowler, Co Founder and Fellow of the British Association of Cosmetic Doctors says:

“Non surgical treatments are the most popular and fastest growing area in aesthetics. This survey shows no real surprises but it is pleasing to note the trend for natural looks rather than the overdone, overcooked appearances of the last decade. Subtle use of botulinum toxins and the latest fillers is the way forward. However I was rather disturbed that 24% of doctors thought it OK to remote prescribe to nurses and beauticians. There seem to be a significant number of doctors treading a dangerous path in the pursuit of commercialism.”

The survey was carried out in association with the British Association of Cosmetic Doctors (BACD) and Cosmetic News readers.

Tried & Tested – ROC’s new Retin-Ox Wrinkle Correxion Serum

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Women queued in the streets of London’s West End when ROC announced a new range of anti-wrinkle creams combining all the lastest scientific discoveries.

ELIXIR has managed to get a sample of ROC’s new Retin-Ox Wrinkle Correxion range to find out if it really does live up to the hype. This is what we found:

We are big fans of serums, mainly because they are light and less greasy and mature skins seems to absorb them better. So we chose to review the Intensive Serum (pictured) in the range.

Luxuriously packaged in gold and lapis blue, this serum contains pure Retinol (Vitamin A), Hyaluronic Acid (the natural humectant and collagen building block in the skin), Biopeptide (an intelligent biopeptide that signals the skin to produce more collagen) and squalan (a lipid that improves skin texture.)

Our tester (in her 50s)used the serum morning and evening before the daily moisturiser, as recommened by ROC. After just two weeks this is what she said:

“This product smelled wonderful and the fine texture of the serum meant that it was easily absorbed by my skin. I am only two weeks into the 8 weeks that ROC says it takes to see results but my skin is definitely looking smoother and firmer. Many wrinkle creams have strong ingredients in them and my skin ends up looking far worse because I get an allergic reaction. But I had absolutely no problems with this product. Another bonus is that a little goes a long way. So its a great product, great price and it delivers. After just two weeks of use I would give this product 8/10 Costs £26.99 Available at Boots stores in the UK.

ROC’s new Retin-ox Wrinkle Correxion range

Forever Young – can you really reverse ageing? Ask the experts today

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Forever Young? Log into our WebTV Show today for revolutionary advice on anti-ageing without creams or cosmetic surgery…

Show date: Tuesday 8th September
Show time: 3:00pm – 3:15pm

We are a society that is obsessed with physical appearance and the battle to stay looking ‘forever young’ is one aspect of that. However, the missing key to the anti-ageing process has now been unlocked, with facial muscle care now being shown to be the vital ingredient to naturally restoring the youthful appearance of the face.

Many women will go a long way to preserve their facial beauty. Avoiding the sun, treating your skin and eating and drinking healthily are all universal factors in the battle against the aging process. In fact, the average British woman spends hundreds of pounds a year on beauty products – and some will even resort to cosmetic surgery in a bid to beat the signs of ageing.

Today there are many alternatives to going under the surgeon’s knife and the findings about facial muscle toning is heralding a revolution in terms of helping to delay the ageing process in a natural way.

While muscles in the face and the body naturally waste as we get older, the majority of women are unaware that as part of their beauty regime they should not only be toning their skin, but they should also be toning their facial muscles too which will help provide a visible and natural face-lift without the need for surgery.

Our live and interactive WebTV Show will show you how you can keep your face looking younger through muscle-toning without the need for expensive treatments or cosmetic surgery – and will include a look at the new Slendertone Face, which has been tried, tested and approved by the European Medical Device Directive.

So if you want to know how best to keep your facial muscles toned to reduce your crow’s feet or smooth out frown lines, submit your questions before the chat.

Dr Trish Smith, the CEO of Slendertone, and Margret Dalton, who’s tried and tested Slendertone Face, join us live online at ForeverYoung on Tuesday 8th September at 3:00pm to tell us how we can keep our facial muscles toned to reduce the chances of your age being guessed in the wrong direction again.

Click here to submit questions before the chat Submit Your Questions

For more information visit www.slendertoneface.com

Women rush to rejuvenate wrinklie knees, says Cynosure

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London: The media obsession with the wrinkly knees of celebrities, such as Elle Macpherson and Demi Moore, has fuelled a huge increase in the latest specialist procedure to rejuvenate them.

Cynosure Smartlipo MPX™ , the name for a procedure in which doctors “disolve” fat and flab using a laser, reports a 100% increase in treatments and enquiries

The increase in demand has occured in both North America and the UK for laser knee sculpting.

Dr Stephen Mulholland, one of the world’s leading plastic surgeons with practices in Toronto and Los Angeles comments, ‘Treatments are up 100% with the number of enquires also increasing.’

Dr Ayham Ayoubi, the first person in the UK to perform this procedure using the Smartlipo MPX™ system has seen a corresponding increase in enquiries about the use of Smartlipo for knees, noting that the increase in enquiries is up 100% since the beginning of the year. He has completed more than 40 laser knee sculpting procedures on clients since the launch of Smartlipo MPX™ in September 2008.

Karen Tipping, Marketing Manager for Cynosure says of the rise in enquiries, “Anecdotal evidence from clinics attributes the rise in enquiries to the increase in newspaper and magazine articles that reference celebrities and their unsightly knobbly knees.”

The popularity of the treatment itself and successfully completed procedures has been attributed to the swift and virtually pain free option that laser lipolysis offers. Downtime is shorter with Smartlipo and most people return to work within a few days. There is less bruising and is minimally invasive, making only a small incision in the skin.

Fast, efficient, with permanent results, Laser Knee Sculpting works by introducing pulsed laser energy through a cannula to liquefy fat, which is then removed from the body. The laser energy also coagulates the tissue, thereby sculpting body contours and tightening the skin. The procedure generally causes less bleeding, swelling and bruising than traditional liposuction, resulting in fewer complications and faster recovery.

Taking around 1 hour for the total process (both knees), the treatment takes place under a local anesthetic which results in minimal downtime for the client. On average, around 100-150 ml of fat is removed from each knee. Many clients are advised to wear a support garment for up to 10 days after the procedure to ensure maximum results. Clients can return to work within a few days, the gym after about a week and swimming – about 10 days. It costs around £1,700

For more info contact Cynosure at T: + 44 (0)1628 522252 or visit www.cynosureuk.com

Before and After pictures below:

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Don’t sizzle this summer – win a beach bag of sun goodies!

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Sun damage it the main cause of skin cancer and wrinkles – so don’t be a silly summer sizzler! Top of skin care list should be sun protection – essential for enjoying safe sun and of course for preventing the embarrassment of red arms and legs which, lets face it is never a good look!!

Elixir has joined with sun skin protection experts The Sun Mouse to offer four lucky readers the chance to win a £50 bag of goodies – everything you need to keep your skin safe.

The Sun Mousse ultimate beach bag packed full of everything you could possibly need for a day in the sun, not forgetting of course the sun mousse sun protection factor(SPF) 30 and the after sun mousse. To get your hands on this fantastic prize worth £50 just answer this question:

Q.1 What does SPF stand for?

Please send your answer to us at readeroffer@elixirnews.com with your name and address and the word “sun” in the email header. The competition closes on 31 July 2009. Please note that no cash equivalent is offered and the Editor’s decision is final.

The Sun Mousse products contain Proderm Technology. Unlike ordinary sunscreens which sit on the surface of the skin, “the sun mousse “is rapidly absorbed into the skin’s epidermal layer where it works with the skin to provide effective and immediate protection from both UVA and UVB radiation. The sun mousse is easy to apply and light in texture, leaving the skin soft and smooth with no greasy or sticky residue.

For find out more about this unique range of sun protection visit www.thesunmousse.co.uk

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AGE DEFY SERUM PROMO OFFER – BUY 1 GET 3 FREE!

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London: What happens when you can’t find an anti-ageing serum that works for you? The answer for Denise Bell-King was to make it herself!

Unable to find a high quality, simple anti-ageing serum for her own use, Denise decided to create her own, offering a product that gave excellent results at affordable prices. Her product, Age Defy Serum has worked for women throughout the UK, selling via her website www.agedefyserum.com

Denise, 49, came up with the idea of creating her own serum a few years ago after using a well-know brand of skincare that included aromatherapy oils.

“Aromatherapy oils had been fantastic to my skin for 10 years, but the problem is, if you haven’t used them and you hit your 40’s, they’re really not going to actively anti-age you if you haven’t done that much before. From the research that I’d done over the past ten years I knew that mineral oils were absolutely out, but that some ingredients were great and the simpler I kept the formula, the better!”

Denise created a formula that included Retinol-A, Jojoba and Palm Oil that she tried out on herself and that fulfilled everything she wanted to achieve. “The results were fantastic, and since its launch in 2007, hundreds of men and women have written to me saying how great the results have been for them too.”

Age Defy Serum boosts your skin’s defences from the inside out and dramatically reduces wrinkles furrows and frown lines. It will soothe, strengthen and age proof your skin on your face, neck and is perfect for smoothing away the tell-tale signs of ageing on the backs of hands too.

Packed with high quality ingredients including Palmitoyl Pentapetide-3, Pro-Retinol, Jojoba Oil and Vitamin E, Age Defy Serum has helped thousands of women to achieve younger looking skin.

Age Defy Serum is particularly effective on the following areas:

• Age sports and pigmentation
• Crepey Neck syndrome
• Nasal-labial lines
• Crows Feet, wrinkles and saggy eye lids
• Decolletage
• Jowls

ELIXIR SPECIAL OFFER: BUY 1 GET 3 FREE OFFER!

Elixir News has teamed up with Age Defy Serum to bring you an amazing offer of buy 1, get 3 FREE! “Now you can get six months of our 200 ml size serum for an amazing price of just £39.95, which makes it incredible value. At these prices, you can buy 1, keep one, give 2 away to friends and still get great skin yourself!” Said Denise.

To take up this brilliant offer, simply call 0800 848 8101/8122 or visit www.agedefyserum.com quoting Elixir News to bag your purchase – remember, you need to hurry as this offer is only valid until end of July 2009!

Please also note that no money equivalent is offered and the Editor’s decision is final.

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Boots face cream does reduce wrinkles, scientists prove

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London: Scientists claim that long term use of the Boots No7 anti-aging serum reduces facial wrinkles.

In a study carried out by Manchester University, tests on 60 volunteers aged between 45 and 60, showed that the serum can fight sun damage if used continuously over a period of several months.

The product flew off the shelves two years ago when a BBC Horizon programme called attention to its ability to fight against photoageing.

Now the researchers led by Professor Chris Griffiths at Manchester University, UK, has investigated the effect of the cream over a 6 and 12 month period.

The volunteers used the test product (Boots No7 Protect and Perfect Beauty Serum) and another 30 the product without the complex of anti-ageing actives.

Subjects were asked to apply the products daily on the face and hands for 6 months and assessments were performed at 1, 3 and 6 months.

According to the results, after 6 months there was a noticeable clinical improvement compared to base levels in facial wrinkles in 43 percent of those treated with the test product and only 22 per cent of those treated with the vehicle.

Comparisons between the groups at this stage were not significant, but with larger subject numbers 6 months could provide evidence of clinical improvement, the researchers suggested.

However, after 12 months of product use, 70 per cent of subjects using the test product experienced improvements in facial wrinkles, compared to only 33 per cent of the vehicle group; leading the researchers to conclude that the test product decreased facial wrinkles significantly in comparison to the control.

The team claim this is the first study of its kind on a commercially available anti-ageing formulation and refer to a ‘relative lack of published long-term studies to demonstrate product performance’.

“Very few over-the-counter cosmetic ‘anti-ageing’ products have been subjected to a rigorous, scientific trial to prove their effectiveness,” said Griffiths.

“Although prescription retinoids can have a reparative effect on photo-aged skin, there is scant evidence that any of the plethora of cosmetic ‘anti-ageing’ products can produce similar effects,” he added.

The study published in the British Journal of Dermatology was funded by Alliance Boots, manufacturer of the tested product.

However, the authors confirmed that the trial was properly conducted: subjects had been randomly assigned either the test product or the vehicle; and volunteers, investigators and independent statistician were blind to the assignment until after the completion of the study. In addition, Griffiths maintained the results would have been published in a peer reviewed journal regardless of their findings.

Source: British Journal of Dermatology
Published Online: Apr 28 2009. DOI: 10.1111/j.1365-2133.2009.09216.x
A cosmetic ‘anti-ageing’ product improves photoaged skin: a double blind, randomized controlled trial
R.E.B. Watson, S. Ogden, L.F. Cotterell, J.J. Bowden, J.Y. Bastrilles, S.P. Long, C.E.M. Griffiths

Can a protein eliminate wrinkles?

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New York: Controlling concentrations of a protein known as RHAMM could potentially eliminate wrinkles and rejuvenate the skin without surgery or neurotoxin injections.

Research at Berkeley Lab suggests that a protein linked to the spread of several major human cancers may also hold great potential for the elimination of wrinkles and the rejuvenation of the skin.

If this promise bears fruit, controlling concentration of RHAMM (receptor for hyaluronan mediated motility) a protein, could one day replace surgical procedures or injections with neurotoxins that carry such unpleasant side-effects as muscle paralysis and loss of facial expressions.

As we age, fat cells in the subcutaneous layer of the skin become smaller and fewer in number so that they are not longer able to “fill in” damage to the epidermal and dermal skin layers. The results are wrinkles and sagging.

Mina Bissell, cell biologist with Berkeley Lab and authority on breast cancer, collaborated with Eva Turley, oncology professor, University of Western Ontario on a study of the role that RHAMM plays in regulating the signalling of adipocytes (fat cells) during the repairing of tissue wounds from injuries such as skin cuts, heart attacks and stroke.

Earlier research by Turley, who discovered RHAMM, had shown that over-expression of this protein points to a poor patient outcome for such human cancers as breast, colon, rectal and stomach.

Bissell and Turley, working with mice, discovered that blocking the expression of the RHAMM protein – either by deleting its gene, or through the introduction of a blocking reagent – can be used to selectively induce the generation of fat cells to replace those lost in the aging process, said a Berkeley release.

“This technique could be developed as a means of providing a non-surgical approach for normalising skin appearance after reconstructive surgery, for wrinkle reduction, and for face lifts and figure enhancement,” said Bissell.

Passive smoking likely to cause impaired thinking, depression: Don’t take passive smoking lightly or you could end up with impared thinking, sleeplessness, depression and clouded consciousness, according to the latest research.

This is the first large-scale study to conclude that exposure to passive smoking could also lead to dementia and other neurological problems in adults. The research was led by David Llewellyn of University of Cambridge and his associates, which used saliva samples from nearly 5,000 non-smoking adults aged over 50 years.

By measuring levels of cotinine (a by-product of nicotine) in their saliva and taking a detailed smoking history, the researchers were able to assess levels of exposure to passive smoke.

Get a bikini body at Wimpole Aesthetics with Makeover Miles

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London: The Wimpole Aesthetic Centre in offering 10% off Thermage – an amazing fat shrinking radio wave treatment that will get rid of double chins, bingo wings and floppy tummies.

It is also offering 15% off a course of five photo-rejuvenation treatments.

Now all you need is your Makeover Miles card to open a world of value-for-money any ageing treatments.

To see what this great clinic has on offer to go www.wimpoleaesthetics.com

Exercise wrinkles away with Method Putkisto and Vitabiotics

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London: Marja Putkisto developed the Method Putkisto technique over 20 years ago while working as a dance/movement teacher.

She is the founder of the Method Putkisto Face School Programme and the Method Putkisto Institute which offers a natural alternative for retaining or regaining the beauty, health and youthfulness of your face.

The Face School Programme is the most complete exercise programme for the face, it is designed to release the tight muscles, strengthen the weak ones and lift the face.

You can buy the DVD at www.methodputkisto.com and here is one of their exercises here:

1. EXERCISE FOR LYMPH DRAINAGE

Target: Increases your lymph flow, helping to remove toxins from your body.

Touch: Very light (feather-light).

MASSAGE

• Slide your fingertips around your neck and PAUSE between your collarbones.

• Press firmly down toward your breastbone.

• Repeat 5-7 times.

Love Your Skin Inside Out with New Perfectil Plus

Vitabiotics Perfectil Plus combines Perfectil, Britain’s number one formula for skin, hair and nails together with a specialist ‘Nutri-dermal capsule’ for even greater care of your skin.

Perfectil Plus nourishes and protects from the inside and provides essential micronutrients to support the building blocks of your skin, hair and nails, thus maintaining their health and appearance.

The ‘Nutri-dermal capsule’ delivers extra specific nutrients targeted at skin including Omega-3 & Omega-6 fatty acids for a healthy looking complexion, lycopene and lutein to help protect from sun UV damage and Co-Q10 to help support healthy skin cell metabolism.

Each original Perfectil tablet contains 22 micronutrients specially formulated for utilisation by the skin’s lower dermal layer, hair follicles and nails. Minerals such as iron, zinc, selenium and magnesium are included to maintain the condition of skin, hair and nails as well as vitamins C, E and natural plant carotenoids to help protect the skin. Standardised grape seed extract is also included to help maintain a healthy looking complexion.

Perfectil Plus also doubles up as a multivitamin, eliminating the need for separate supplements.

Perfectil Plus is available in the UK from Boots, Superdrug, Tesco, Holland and Barrett and online at www.perfectil.com

RRP£16.95 for a month’s supply www.vitabiotics.com

US watchdog to review wrinkle-fillers

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New York: US health watchdog, the Food & Drug Administration, is to investigate whether anti-wrinkle injections should have new warnings about potential side effects.

A panel of outside advisers to the FDA will meet this week to review reports of dermal filler side effects, and to consider whether the regulatory agency should place new warnings or instructions on the injections used to reduce wrinkles and scarring.

According to an FDA document posted Friday on the agency’s website, there have been 930 reports of dermal filler side effects received between 2003 and September 20, 2008. Some of the problems were associated with administration of the injections by untrained professionals or in a setting other than a doctor’s office.

Although no specific products were identified by the FDA, the more popular dermal fillers available include Restylane and Perlane from Medicis, Juvederm from Allergan Inc. and Radiesse from Bioform Medical.

Dermal fillers, which are also known as wrinkle fillers, are injections given to smooth wrinkles for a younger look or to reduce the appearance of scarring. According to the American Society for Aesthetic Plastic Surgery, about 84,000 men and 1.36 million women received a wrinkle filler injection in 2007.

The FDA advisory panel is scheduled to meet tomorrow in Washington, D.C. to review the safety of these products and whether any regulatory actions, such as strengthened warnings or additional instructions, may be necessary to protect the public.

The FDA review indicates that some people given dermal fillers suffered “serious and unexpected” side effects, such as facial palsy, disfigurement and rare life-threatening allergic reactions or anaphylactic shock. In some cases, surgical procedures have been required to treat these problems, such as draining abscesses.

Other wrinkle filler side effects have included inflammation, pain at the injection site, numbness, bleeding, blistering, bruising, migration, formation of lumps or nodules and infection. Minor problems, such as a small amount of swelling or redness, are known and expected side effects and are currently described in the product literature.

The FDA is attempting to determine whether additional studies are necessary and whether any updates should be made to the product labeling. Although the FDA is no required to follow the recommendations of their advisory committees, they often do.

Argeriline (Acetyl Hexapeptide-3)

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Argeriline (cetyl Hexapeptide-3) – is another substance that temporarily inhibits the activity of neurotransmitters responsible for facial muscle contractions, preventing the formation of wrinkles. It works without toxic side-effects.

Get rid of wrinkles – 10 Facial Exercise DVDs to giveaway

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Beauty is in your hands! Facial massage really can help you get rid of wrinkles..

Our faces explain a lot about our lifestyles. The late nights, maybe the odd cigarette, alcohol and partying, and excess toxins all build up until dark circles, bags and fine lines appear. Laughter lines and frown lines develop around the eyes and mouth, permanently ageing the skin and its appearance.

Sun is also a major culprit for skin ageing, but of course we all want that golden tan! Combine this with stress, pollution, the toxins that come from cigarettes, alcohol, and food additives and we all end up looking older than our years.

Tension can build up within our facial muscles from the pressures of everyday life without us realising it. It can be easy for certain thoughts and emotions to become habitual, locking themselves into expressions on our faces – sometimes over the duration of a whole lifetime.

Under such conditions muscles can actually dry up and contract, inhibiting freedom of expression. This can encourage ageing and the formation of wrinkles as the face loses its muscle tone and elasticity and begins to sag.

Does any of this sound depressingly familiar?

While some people resort to going under the surgeon’s knife to reverse the effects of ageing skin, there is a simple, pain free alternative, which is incredibly effective – facial massage.

Massage is considered one of the oldest forms of healing. Regular facial massage can lead to smother, firmer, more radiant skin by minimizing sagging and fine lines, releasing toxins and impurities, normalizing moisture balance, maximizing your skin’s natural radiance and releasing tension.

Facial massage is an extremely popular form of beauty treatment and really rejuvenates the skin. It is a particularly pleasurable experience – most people will be surprised at the amount of tension they hold here, particularly around the jaw, and how good it feels to have that tension released with a good facial massage.

Facial massage involves a sequence of massage techniques which act as a natural facelift with no need for surgery, helping you look and feel younger.

The routine releases stresses and traumas locked deeply into the muscles and energy of the face, head and neck. Our face is often our mask, hiding who we really are, and it takes much energy to maintain this “front”. To experience dropping the mask can be the door to profound relaxation and inner ease.

Now a brand new DVD “The Essential Guide to Facial Massage” has just been released in the UK. Presented by Madri Cilliers, the renowned Professional Beauty and Massage Therapist, this will teach you all the techniques used to give a professional facial massage.

There are 10 DVDs to giveaway. If you would like one of these DVDs please email us at readeroffer@elixirnews.com with your name and address and DVD in the email header by 31 September 2008. Please note that no cash equivalent is being offered and the Editor’s decision is final.

Facial massage will help to:

Ø Improve your skin suppleness

Ø Reduce and remove wrinkles

Ø Reduce any muscle tension in your face and jaw

Ø Maintain a fresh youthful appearance

Ø Improve your circulation

Ø Release ‘feel good’ endorphins, making you feel great!

Ø What exactly is a facial massage?

Ø What you will need to perform facial massage

Ø How to prepare someone for a facial massage

Ø The facial massage itself – a step by step guide to ALL the techniques used for the perfect facial massage, with a real life demonstration, making it really easy to follow.

You don’t have to spend hundreds of pounds on professional massages. You can learn the techniques that the professionals use, share the information and you and your loved ones can really benefit, using the human touch to really get your skin glowing…

More information can be found at www.essentialfacialmassage.com

Women start to worry about ageing from 28

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London: Women begin worrying about looking old from the age of 28, according to a new survey by wrinkle cream maker Olay Regenerist.

The teenage years when girls usually try to look older, are followed by a few years in their 20s when they are happy about their looks.

But by he time they hit 28 they want to look younger as the first wrinkles start to appear.

Worries over broken veins and age spots also emerged as starting to trouble women around this time.

The survey asked 4000 women of all ages to pinpoint the stage when they started – or thought they would start – worrying about the ageing process.

Sarah Clarke, from Olay Regenerist, who carried out the survey, said: “This study goes to show that women are seriously worried about their looks and want to make sure they stay looking young from an early age.

“While 28 might not seem that old, for many women, just the fact that the dreaded 30s are approaching can be enough to get them worrying about their skin showing signs of ageing.”

Women listed wrinkles as their biggest fear, followed by losing their hair, going grey and getting crow’s feet.

Other fears included getting broken or thread veins and losing their hair.

It also emerged 84 per cent of women are so concerned about showing the signs of ageing they would spend as much money as necessary to keep their skin looking young.

But that does not come cheap, with the average woman spending £483 a year – or £40 a month – on anti-ageing creams, beauty treatments and gym membership.

A total of £216 a year is spent on anti-ageing creams and beauty treatments such as facials and wraps.

Exercising and going to the gym costs another £113 while colouring hair accounts for a further £43.32.

Even vitamin supplements and mineral water account for £110 spent each year.

However, the poll also found many women will struggle to keep up with the massive cost.

The average 28-year-old has just £214 a month – around £50 a week – to live on after paying the mortgage or rent and household bills.

Marionette lines

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These are the creases that form down from the nose to the mouth

Wrinkle implants may cause arthritis

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Permanent cosmetic implants could cause allergic reactions such as arthritis, according to a report published in the Archives of Dermatology journal.

Doctors have reported that some patients developed problems over a year after the fillers or implants were placed.

The report said that the safety of polyalkylimide implant gels is questionable.

Dr Jaume Alljotas-Reig of the Vall d’Hebron University Hospital and Autonomous University of Barcelona said that both doctors and patients needed to be aware of delayed reactions.

The team examined 25 patients who had adverse reactions a year or more after having filler implants.

Women confused by anti-ageing claims, says new research by Olay

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London: It’s fair to say that UK women now have more choice than ever when it comes facial anti-ageing solutions. From innovative cosmetic surgery procedures to topical so called ‘cosmeceuticals’ and sophisticated skin-care, there’s never been a wider range of beauty solutions available on the market.

However, the latest anti-ageing consumer research, commissioned by Olay Regenerist with YouGov, shows that only 4% of UK women are actually opting to undertake more drastic cosmetic procedures and increasing numbers are confused about which so-called ‘wonder ingredients’ are really worth it. So what are their main concerns and what’s the solution to this most modern of beauty dilemmas?

The Pressure To Look Good

A recent YouGov survey of 1,152 adults commissioned by Olay Regenerist, leading experts in anti-ageing skincare, revealed the signs of ageing that concerned UK women most were a loss of elasticity or sagging (44%), wrinkles (43%) and fine lines (28%). “I hear from women every day about their concerns and complaints about the visible signs of ageing. In my experience, American women tend to be more worried about wrinkles, whereas women in the UK are more inclined to accept some fine lines as a natural part of the ageing process,” says beauty industry expert Wendy Lewis, celebrity image enhancement coach and author of Plastic Makes Perfect.

Perhaps this more tolerant attitude to Mother Nature is the reason why, rather reassuringly, only 4% of British women admit to having had a cosmetic procedure. Even with a seemingly endless supply of makeover shows on our screens, a whopping 60% of women said they had not only never had any augmentation, but that they wouldn’t consider having any in the future (64% even said they only saw it as a ‘last resort’). So why are we so reluctant to head for the Cosmetic surgeon’s office?

The fear of looking ‘unnatural’ often puts people off having something done. Cost (44%), potential side-effects (43%) and unknown end results (37%) were the three most popular reasons women cited for why they wouldn’t have cosmetic procedures in the futureSo with UK women mostly unwilling to submit themselves to a procedure, they are more likely to opt for a topical cream to help them keep wrinkles at bay. But even this can be a source of frustration and confusion for consumers.

‘Cosmeceuticals’ and Confusion

It seems that even though we’re more aware than ever of the latest developments in skincare, we Brits are still confused as to what an effective anti-ageing regime should actually consist of. According to the survey, 56% of women maintain a simple cleansing, toning and moisturising routine as part of their anti-ageing tactics, with 44% adding diet and exercise as an important part of their regime too.

But in a beauty market flooded with anti-ageing ‘buzzwords’ such as retinols, co-enzymes and peptides, UK women can find it hard to navigate through the hype to find what works for their skin. According to the YouGov survey, almost half of women (43%) are confused by claims as to which ingredients really work.

This concern was highest amongst 35-44 year olds, the very group that tend to be most concerned with preserving their looks and achieving a more youthful complexion. In fact, this confusion can lead to a deep mistrust of what consumers see as marketing – only 12% of women surveyed indicated that scientific claims made on packaging had any influence when they were looking to buy an anti-ageing product.

The Solution

When it comes to buying an anti-ageing cream, the YouGov survey reveals women really do vote with their wallets, opting for well-established, trusted brands (57%) over others and noting price as an important part of their choice (52%). It seems that amidst all the hype and hyperbole over the latest ‘miracle’ ingredients, women seek reassurance from brands they trust to deliver the goods.

The Olay Regenerist range, one of the leading brands professionals and beauty experts recommend, is an ideal choice for those seeking effective and affordable anti-ageing skincare with proven efficacy. Its star ingredient, the peptide Pal KTTKS, has shown to be effective at improving visible skin texture and wrinkles, and acts as a signal to encourage the regeneration of skin’s appearance. Combining this important peptide in a unique Amino-Peptide Complex with Niacinamide (a hardworking B vitamin complex that has a key role in evening out skin tone and strengthening the skin’s barrier defences) Regenerist has been shown to have twice the regenerating effect of skin’s appearance versus untreated skin. It delivers dramatic anti-ageing results before considering more drastic anti-ageing measures.

And the results speak for themselves. One bottle of Regenerist is sold every two seconds worldwide(1). Regenerist delivers real results at a more affordable price than some ‘miracle’ creams. Which just goes to show that women really do know what they want -anti-ageing protection from a brand they trust to help them look younger.

Hypnox – the natural alternative to Botox?

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Toronto: Hypnox is a 25-minute hypnotherapeutic audio recording which alleviates the signs of facial aging. The process was developed as an alternative to cosmetic botulinum toxin type A injectables (like those sold under the brand names Botox or Dysport).

Cosmetic injectable products work by paralyzing the facial muscles, making it difficult to frown. Wrinkles can then smooth away, temporarily. Hypnox targets and re-trains the five main groups of facial muscles. The process stops the frowning, and allows wrinkles to ease away, permanently.

Absentminded frowning or furrowing of the face (while working or concentrating) will cause the skin to begin to wrinkle. The more persistent and habitual the frown, the more aggressively the wrinkles will take hold.

Hypnotherapy is perfectly designed to fight habits – it has been used successfully by millions of people to quit smoking, and to curb over-eating. Think of persistent frowning as a habit. Now, prepare to break that habit.

Hypnox offers an alternative : your unique face; healthy, relaxed – and free of unnecessary lines and wrinkles.

That is true beauty!

Hypnox was developed at our studios in Dundas, Ontario by a fully trained, NGH Certified Hypnotherapist. It is the result of seven years of research, uniting the latest advances in skincare technology with state-of-the-art hypnotic technique. The process is enhanced with a proven psychological approach for promoting healthy self-esteem. The recording is available as a CD or MP3 download at www.hypnox.ca This ground-breaking product will be launched at the Holistic World Expo at the Metro Toronto Convention Centre in Toronto, Ontario on March 14th, 2008.

Wrinkle relaxer that activates a fresh look in just seven days

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A skincare breakthrough is set to challenge Botox® and there’s not a needle, frozen look or health risk in sight. In a discovery that has challenged conventional thought on the wrinkling process, a cream containing a harmless mirror ingredient to snake venom, is being applied by women to penetrate the skin, change its wrinkle memory and rewrite their facial history in as little as seven days.

In a skincare first, SkinVenom™ combines four of today’s most powerful and technologically advanced anti-ageing ingredients to minimize muscle movement and contractions – the latest beauty-buzz, Synake1, based on a snake venom peptide, Gamma Amino Butyric Acid (GABA), Thalassine and Calmosensine™ which triggers feelings of well-being to relax skin tension.

Heralded as the hottest and most revolutionary anti-wrinkle cream of the decade, SkinVenom™ sold out in seconds when it went on sale in US department stores last year and will be available in the UK from the end of February.

Crucially, backed by scientific analysis, the unique complex has been proven to break the skin’s ‘memory’ – its inclination to wrinkle in the same places with each frown, smile or facial contraction. It works by controlling the nerve endings in the skin and slowing reflexive facial muscle movement to stop the skin contracting where wrinkles most commonly form – around the eyes, forehead and mouth. This process delays and reduces the onset of wrinkles as the skin is forced to use different muscles and effectively start the wrinkling process all over again. At the same time the cream instantly brightens skin, while improving the appearance and preventing further deepening of existing wrinkles.

The breakthrough SkinVenom™ compound penetrates the skin epidermis, dermis and hypodermis to reach muscle layer, delivering a reliable, no-needle alternative to Botox® injections. Unlike Botox® and facial peels whose effects can begin to wear off almost immediately, the cumulative effects of using SkinVenom™ are gradual and continual results that become more noticeable every day. The overall effect is calmer, smoother, tension-free skin.

Though it treats the face as a whole, SkinVenom™ is best applied to four particular areas – forehead, crow’s feet, smile lines and nasal folds. In clinical trials, the formula was documented to unlock skin tension and visibly reduce the depth, length, discoloration and roughness of existing lines. In user trials, areas where the product was applied showed a reduced tendency to wrinkle and fold in response to muscle movement in just seven days. Lines on the forehead, around the eyes and around the nasal folds were reduced and generally skin was visibly smoothed.

SkinVenom™ active ingredients are:

• Gamma amino butyric acid (GABA) which encourages nerve relaxation
• Thalassine which inhibits muscle contraction
• The award-winning Syn®-ake1 compound – a harmless botanical skin relaxant derived from yeast which mimics the effect of a peptide found in snake venom to minimize muscle movement.

Working in a similar way to Botox®, it blocks neuromuscular contractions which cause facial tension and lead to wrinkles
• Calmosensine™ based on a peptide in the body which promotes the natural release of messengers that trigger happiness and feelings of well being to relax skin tension
• Natural actives to help stimulate dermal matrix production and restore collagen, resulting in firmer, plumper looking skin
• Bio-moisturisers and skin brighteners to provide a near immediate smoothing effect with more long-term, noticeable wrinkle relief

Dr Roman Campbell, PhD MD says: “Your skin has memory. The face holds a lot of tension in the forehead and temples, even your smile and, over time, the features of the face can set in a certain way. Your face makes a particular response to something, for example where you crease your brow when you are worried. It then remembers this response and repeats it whenever you experience that emotion. Gradually your features begin to fix themselves permanently and that’s when wrinkles form and deepen. It makes sense that if you can stop the skin contracting in the normal places and force it to use new muscles, the facial pattern can be broken.”

With celebrity fans said to include Jo Lo, Gwyneth Paltrow, Ben Kingsley and Jade Pinkett Smith, SkinVenom™ caused queues at US beauty counters when it launched. With a growing waiting list here, the £180 50ml SkinVenom™ pump will be available in selected department stores and salons nationwide.

1 The ingredient won the 2006 Swiss Technology Awards for its innovation and technical capabilities

Skin Venom™ is part of the Syence skincare range, developed by Syence Skincare Limited and formulated to combat the skin’s natural degenerative processes with the most technologically advanced anti-ageing ingredients available. Each product is independently tested and clinically proven to target and minimize signs of ageing.