London: A new laser treatment to correct the need for reading glasses in ageing adults has been launched in the UK.
Ultralase has launched the new laser-based procedure, UltraRenew, which will be available for the first time in the UK to treat presbyopia, the age-related condition resulting in the need to wear reading glasses. The treatment, available to men and women, corrects the problem in just 15-20 seconds.
Staggeringly, this common condition affects everyone during their 40s. Symptoms, including eye fatigue, increase the need for reading glasses as the eyes natural lens starts to harden and the focusing mechanisms naturally decrease.
With reading glasses voted amongst the top five premature ageing factors, approximately 4.5 million Britons* could soon be binning their readers in a bid to turn back the years as a result of this breakthrough.
Mark Korolkiewicz, Clinical Services Director, commented: This truly is a revolutionary treatment which will make a huge difference to many individuals lives. It will appeal to peoples vanity, as well as to those involved in reading or detailed work as part of their professional life.
Its a real first to be able to offer this laser treatment to men and women in the UK who are generally in their 40s. The procedure brings a host of advantages over existing treatments, essentially offering a solution to presbyopia without affecting distance vision.
The advanced technology, linked with the fact that the treatment is carried out by surgeons certified by the Royal College of Ophthalmologists, the very highest industry accreditation, means patients should be able to throw away their reading glasses within 24 hours of surgery.
As part of the development into the treatment, Ultralase questioned over 1,000 individuals into their feelings around wearing reading glasses to reveal that almost half of short-sighted Brits feel self conscious wearing them in public. Reading glasses were highlighted as one of the top five ageing factors alongside hairstyle, posture and dress sense.
Many stressed vanity as the reason for not wanting to wear their readers, with one in ten stating it makes them look old and an unlucky 13% highlighting they feel unfashionable. Interestingly, when broken down by gender, it is actually men who feel more conscious about reading glasses aging their looks than women.
Hassle was stated to be the key annoyance helping to drive the requirement for the treatment, with one in five fed up with constantly having to take reading glasses on and off during the day.
With prices starting from £2,195 per eye, free consultations for UltraRenew are available at all 31Ultralase clinics throughout the UK and Ireland.
Treatment is available from the Ultralase Hammersmith clinic with plans to expand UK wide by 2010. For more information about Ultralase and to book a free consultation visit www.ultralase.comor call 0800 9888 237.
*4.5 Million, based on total number of people needing reading glasses, approximately 42% of 45-62 year olds.