London: A new anti-wrinkle cream which contains natural ingredients and claims to be as effective as Botox has been launched.

Natralox, produced by Australian manufacturer, Skin Elements, says that in trials, wrinkles were reduced by 50 per cent in one month of use. Natralox smoothes existing facial wrinkles and delays the appearance of premature skin ageing.

One of the key patented ingredients in the product is Argireline®, a unique hexapeptide that has been scientifically proven to reduce the appearance of wrinkles by up to 50% in 30 days,in tests. The product is also completely free from chemical preservatives, chemical UV-absorbers, parabens and artificial fragrances.

Argireline®, works in a similar way to Botox®, however Botox® works by paralysing the muscle, while Argireline® only inhibits it, gently relaxing facial muscles. This helps prevent the deepening of existing wrinkles and new ones. This process not only improves the appearance of existing wrinkles by up to 50% but it also helps to prevent the formation of new lines and wrinkles, says Skin Elements.

Botox® injections costing £240-£400 per treatment temporarily paralyze the facial muscles so that they cannot be used to make facial expressions. Botox® requires painful injections that immediately and completely, but temporarily paralyze the muscles. Gradually the expressions come back as the Botox® wears off. In comparison Natralox is painless, non-invasive and a whole lot cheaper!

Natralox is available at selected health food stores, pharmacies and beauty salons throughout the UK, at a recommended retail price of £49.95. Further information is on the following web site: www.planetblueshop.com