Beijing: A woman who tried to sue pharma giant Procter & Gamble for making an allegedly ineffective and harmful anti-ageing product has lost her case because of insufficient evidence, the official Xinhua news agency reported.

The woman, Lv Ping, from the central province of Jiangsi alleged P&G’s SK-II skin tightening and anti-wrinkle cream did not work as advertised and gave her a painful skin rash.

Lv said she will appeal to the Nanchang Intermediate People’s Court before Sept 1.

In April, media reports said P&G was fined 200,000 yuan by the Administration for Industrial and Commerce in Nanchang for false advertising claims for its SK-II cosmetics.

Xinhua quoted Ke Ruisi, vice president of P&G’s Greater China Section as saying SK-II sales had been hurt by April’s fine, adding the company planned to launch a new campaign in September.